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Posts by Prem Kumar Aparanji Subscribe

Rethinking 'Social' in 2012

I am passionate. Passionate in all things that allow us all, the humanity, to make the world a better place. But since that's kind of a tall order and a huge field to work in, I chose Customer Relationship Management back in 2000; don't ask me why....
Posted December 19, 2011 with 195 views     

Is the Identity of the Social Customer at Risk?

Assange vs ZuckerbergPaul Greenberg posited well over two years ago (and more than those many years in the making) that the social customer had taken control over the conversation and that the businesses needed to respond to that. Businesses...
Posted October 31, 2011 with 104 views     

Social CRM: Hiring the Right Definition

There is a huge discussion going on over at thebrandbuilder blog & on twitter too over the definition of social CRM, especially the Paul Greenberg version as adapted by Esteban Kolsky. There is a nice effort at wordsmithing the definition and...
Posted September 4, 2011 with 193 views     

Social CRM Is Dead -- Long Live Social CRM?

Bob Thompson, Editor of CustomerThink.com and a friend who graciously threw a dinner party for me at a fabulous Italian restaurant last year when I was in San Francisco area for the first time ever, has a very intriguing post that has got the...
Posted June 23, 2011 with 222 views     

That Thing About Culture & Strategy in 'Social'

 Theres been an interesting discussion happening in many disjointed places today around culture & strategy in terms of Social CRM or Social Business or whatever is your favorite poison. It all started for me in the #SCRMSummit twitter...
Posted March 23, 2011 with 73 views     

The Importance of Influence in the Digital/Social World

Clout \ˈklau̇t\Definition of CLOUT1dialect chiefly British : a piece of cloth or leather : rag2: a blow especially with the hand; also : a hard hit in baseball3: a white cloth on a stake or...
Posted March 2, 2011 with 466 views     

Social BPM - Mere Hype or ... ?

DeconstructI have tried to capture some of my top of mind thoughts around the new hyperbole around Social BPM. But before I delve further, let us try & de-construct the term "social" a bit before we get into the crux of the problem here. ...
Posted February 24, 2011 with 948 views     

Evolving Your Organization for the Multi-Channel Customer

As I sit confined in my hotel room today (after three very hectic 11 hour days at office) thinking over the various  new things happening with me & around (exciting sure, but new things bring a sense of fear too, no matter how much on the...
Posted February 18, 2011 with 1,113 views     

Q for Quandary: Did you ask who is leading social CRM?

 As I prepare myself for the long haul flight from BLR to SFO via DXB tonight & procrastinate on the packing I am catching up on a few 'news' articles rather than 'blog' posts on Social CRM from my usual firehose consisting of RSS feeds of...
Posted February 11, 2011 with 830 views     

Cloud vs Distributed computing and the Social Customer aka the Global Citizen

Clouds in the Eagle Nebula where stars are born. Source: WikipediaThe past few weeks have been all about cloud computing. Be it the wikileaks and Amazon standoff or the Dreamforce 2010 event unveiling 7 'Clouds'. Lots have been talked about both....
Posted December 13, 2010 with 881 views     

Digital Customer vs Social Customer - what GetSatisfaction.com got wrong

Source: GetSatisfaction.comI woke up to find a new infographic on Social CRM being tweeted about. Curious, I clicked on it and found myself on GetSatisfaction.com's blog with great hopes since they had featured on Esteban's blog. And was ......
Posted December 7, 2010 with 665 views     

From Could to Should. Or how to rethink #scrm or even your business?

Logo of the Dutch East India Company from WikipediaIn my last hurried post titled "What led us to Social CRM? Or why you should be serious about #scrm?" I jotted down a few points on how the customers have been given a rough hand since Industrial...
Posted October 25, 2010 with 757 views     
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