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The Emotion found in Social Data

Let’s be clear.  Most people who write on social media outlets don’t do so just for the sake of doing it.  Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because...
Posted May 10, 2012 with 70 views     

#SocialTV Goes to Washington – Analysis of the 2012 State of the Union

This week on “#SocialTV goes to Washington” we’re finally seeing some reprieve from the nearly non-stop Republican debates and caucuses with some TV action from the Dems and Obama with this year’s State of the Union. They went big this year on...
Posted January 26, 2012 with 105 views     

Trust is Hard to Come by These Days

For years, I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos.  And this year was no exception. After last year I figured this year's report could make an excellent gauge of the economy worldwide!...
Posted January 26, 2012 with 37 views     

Social Intelligence: Use it to paint the canvasses of your content marketing

Many companies are increasing their focus on content creation and marketing, often funding such programs by shifting advertising dollars. But are they really getting maximum bang for their bucks? Is what they are creating going to get the attention...
Posted January 3, 2012 with 101 views     

Brands: It’s not Enough to be Liked

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook...
Posted December 20, 2011 with 133 views     

What Moneyball Teaches Digital Marketers About Winning

“Adapt or Die” – Billy Beane Moneyball, a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what...
Posted September 27, 2011 with 41 views     

How Much is that Facebook Fan Worth Anyway?

Vitrue, a social media marketing platform, determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice...
Posted July 20, 2011 with 371 views     

There Really is an ROI in Social Media – I’ve Seen It!

I really don’t get it. I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding...
Posted May 25, 2011 with 100 views     

Why Semantic Analysis trumps Sentiment Analysis

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only considers a small amount of the available data...
Posted May 5, 2011 with 381 views     
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