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Posts by Vanessa DiMauro Subscribe

Strategy First, Platform Second ... Please!

I don't know how many times I've had to shift a conversation into reverse when an initial business discussion about online communities begins with "We're thinking about starting an online community. What's your opinion of Platform X?" Too many...
Posted May 1, 2012 with 73 views     

Time For You To Shine Online!

    Photo Credit: bjorn.watland As more and more individuals become involved in professional online communities, understanding how to engage online becomes increasingly important. While most professionals develop good skills at in-...
Posted April 23, 2012 with 44 views     

Eureka! A Strong Social Business Model by AMEX

Just a few days ago I revised an old social  friend named Foursquare.  I hadn't been there for a while, as I am a digital nomad, often trying new tools to formulate an opinion, and then move on to a new toy as fast as they come unless they...
Posted March 9, 2012 with 64 views     

Does Your Company Inspire Trust? How Online Communities Can Help!

Just the other day, I said to my 10-year-old daughter ‘trust is hard to win and easy to lose.’ She was having a tough time with a good friend who had done something jerky, and she wanted to know if she should trust her friend again just because she...
Posted February 1, 2012 with 81 views     

Social Snacking Feeds Online Community

Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. An effective way to build awareness of a community, these virtual treats get distributed via...
Posted November 30, 2011 with 39 views     

Five Ways To Avoid the "Valley of the Social Tools"

Social strategy and social operations are causing big changes in business today -- online and offline. And, as usual with big changes, there's no shortage of confusion in the market about exactly what's happening, what's working and what's not....
Posted October 11, 2011 with 52 views     

Why You Shouldn’t Outsource Social Business Activities

There are many good posts on the need for brands and organizations to run their own social media activities. Mia Dand at MarketingMystic recently stated this is one of the top three "inconvenient truths" about social media. The Conversation Agent...
Posted October 2, 2011 with 133 views     

What It Means To be An Influencer... Online.

Who knew the topic of online influence could be so exciting and, well, complex?  Apparently, Social Media Today did when they assembled a panel for their “Best Thinkers Series” which is a weekly discussion style webinar moderated by expert...
Posted September 29, 2011 with 51 views     

Managing Online Social Predators and Bullies

Online social predators and community bullies pervade the internet. You know the type -- out there in the social sphere trying to create chaos and breed discontent. They are the dissatisfied customer, the slighted consumer, the angry applicant who...
Posted August 31, 2011 with 70 views     

Designing Metrics for Online Customer Communities

Useful, usable and engaging, these are the qualities that successful online customer communities are made of.  But, while all good community leaders within an organization hold these core values close, when business stakeholders start asking...
Posted August 19, 2011 with 189 views     

Online Customer Communities Change Companies

Online communities are not neutral.  They fundamentally change the nature and way a company does business.  All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they will use.  And...
Posted August 4, 2011 with 90 views     

Why Online Communities and Vegas Have Nothing In Common [Infographic]

Las Vegas is all about lady luck  -  If only you face the horseshoe, touch your talisman, and never ever enter a casino through the front door, you will succeed tonight. Superior planning, scale and skill won't help you as serendipity...
Posted July 12, 2011 with 121 views     
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