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PSEG Case Study: A Utility Changing Customer Experience Standards

PSE&G, a regulated utility that delivers gas and electric service to more than 70 percent of New Jersey, is a great example of an energy company thinking innovatively in terms of customer experience. In short, the utility was looking to...
Posted May 18, 2011 with 1,147 views     

Qriously: Real-Time Sentiment Analysis & Social Tracking

Sentiment analysis is important in a digital world, but what added value would it offer if brands were able to identify not only what people were thinking about, but also when they are thinking about it and where? Imagine a group of consumers...
Posted March 4, 2011 with 1,241 views     

Formalizing Social Customer Service: a chat with Cisco's John Hernandez

Everywhere you turn, companies are talking about the importance and renewed focus on customer loyalty, customer experience and really managing and cultivating those relationships. While social media has made it considerably easier for companies to...
Posted February 9, 2011 with 1,229 views     

Bridging the Marketing/Customer Care Divide - Thoughts from #C32011

Dan Miller (@dnm54) and Greg Sterling (@gsterling) from Opus Research (@opusresearch) put on a unique, intimate and thought-provoking conference last week in San Francisco built around the challenges and opportunities facing different companies as...
Posted February 7, 2011 with 1,185 views     

Stories of Customer Service Failure - Boltbus

Just a quick note in customer service failure, from a company I'd never have expected it from. As anyone who lives in New York City can attest to, owning and/or driving a car just isn't a good idea or feasible from a cost-perspective. So when city...
Posted August 23, 2010 with 1,460 views     

Everything Starts With the Social Customer Insights

This morning there was a great presentation by thought leader Ray Wang (Twitter: @rwang0) of Altimeter at CRM Evolution 2010 highlighting the new rules of Social Business and Social CRM, and how the keys are relationship management and reengaging...
Posted August 2, 2010 with 1,457 views     

Improving Customer and Fan Experience at Ballparks

How many of you have stood in line at a ballpark concession stand, only to miss multiple innings, home runs or game-changing plays in the ballgame you spent so much money to attend? Why, in a world where people are looking at their computers and...
Posted July 22, 2010 with 960 views     
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