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Social Media Community Challenge + 10 Reasons We All Need Community

You remember the early days when you waddled thru the social media mumbo jumbo. When you learned what words like avatar, gravatar, tweet, twit, Twitter, pin, post, status update, timeline, micro-blogs meant. Remember how excited you were to get a...
Posted May 7, 2012 with 76 views     

Social Media Buzz: The False Perception of Social Business Success

It’s easy to get caught up in the social buzz. We love real-time engagement and the simple fact we can get a tweet, reply or retweet within seconds when we’re having a gloomy day or simply need an ego boost.Klout, Peer Index & Kred influence...
Posted April 23, 2012 with 247 views     

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1?

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone...
Posted April 5, 2012 with 56 views     

Are You Ignoring the Social Inspiration People Metrics?

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It’s easy to get side tracked by all the geekdom in social. From looks (...
Posted April 1, 2012 with 136 views     

Can You Name 3 Reasons I Should Give a Rip About Your Facebook Business Page?

So have you had enough hype and complaining on the issues with the new Facebook timeline for business pages?  The complaints have consumed the social waves. From people complaining about the lack of landing tabs, lost control, poor resolution...
Posted March 28, 2012 with 68 views     

42 Things to do on Twitter besides Tweet Spam & Coupons

One of the number one social media questions I hear from business leaders is “what should I tweet?”It’s funny because most business owners start a business because they have a passion for something or at minimum have an interest in it enough they...
Posted March 19, 2012 with 80 views     

Are You Ignoring the Social Inspiration People Metrics?

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people.It’s easy to get side tracked by all the geekdom in social. From looks (impressions)...
Posted March 18, 2012 with 121 views     

Daytona 500 Social Media: Fires, Drivers, ServiceMaster & Tide Seize the Moment!

    You snooze you lose are what some are thinking after the grand finale of the 2012 Daytona 500. As if rain delays,  crashes and jet fuel fires wasn’t enough, we also got to witness a fluke accident with a service truck as well...
Posted February 28, 2012 with 230 views     

The Only Guarantee in Social Business is Change

Think back five, four, three, two and even one year ago. How different was your business? How different did you communicate with your clients, partners, service providers, and employees? A year ago were you still saying social media was just a fad?...
Posted February 24, 2012 with 71 views     

Social Media Consultant Gone Bad… Real Bad!

There are some things in life and business that don’t need a long introduction or fancy brand story before cutting to the chase. This blog post is one of them. This week I received an email from a self proclaimed “social media expert.”  I’...
Posted February 13, 2012 with 382 views     

The Heartbeat of Social Media

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter...
Posted January 27, 2012 with 65 views     

The Only Way to Become a Social Business in 2012

What would you do if I told you that the only way to become a social business in 2012 is to not do social media?  There is a big difference between “doing social media” and “becoming a social business”. There are plenty of self proclaimed...
Posted January 10, 2012 with 301 views     
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