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Customer Engagement Increases by 275 Percent on Foursquare Day

The third annual Foursquare Day (4sqDay) was celebrated on April 16th (4/4^2) which coincided with foursquare’s announcement that it has surpassed 20 million users and recorded a staggering 2 billion check-ins. This year, in preparation for 4sqDay,...
Posted April 20, 2012 with 33 views     

Connecting with the Next Generation of Consumers

Research shows that SoLoMo (social + local + mobile) is the key to connecting with Generation Y The Next Web published an broad aggregation of research-based stats for Generation Y marketers. Following are the most relevant to highlights for multi-...
Posted January 23, 2012 with 249 views     

SoLoMo: The New Way to Understand Location

As the technology space evolves, so does the terminology In 2009, we added the term “geolocation” to this blog as one of its primary topics. We marked this with a post stating that geolocation would be a major trend in 2010. This echoed much of...
Posted January 13, 2012 with 81 views     

Social-Loco 2016: The Future of Location Part II

Since I wasn’t invited to speak at Social-Loco 2011, I’m submitting my 2016 presentation for consideration. As mentioned in Part 1, I’m attending the Social-Loco conference in San Francisco this week. Instead of presenting, I’m projecting a vision...
Posted May 4, 2011 with 180 views     

Social-Loco 2016: The Future of Location Part I

Since I wasn’t invited to speak at Social-Loco 2011, I’m submitting my 2016 presentation for consideration.   I’m attending the Social-Loco conference this week in San Francisco. Though I won’t be presenting, organizer Mark Evans was kind...
Posted May 3, 2011 with 321 views     

Location-Based Marketing Whitepaper: Part III

In the final chapter of our whitepaper, we explore the nature of “location-based engagement” as a new marketing and CRM channel. Location-Based Engagements – The New Channel To this point, we’ve referred to location-based services as its own...
Posted January 19, 2011 with 554 views     

Location-Based Marketing Whitepaper: Part II

In Part II of our whitepaper, we discuss the various challenges and opportunities for marketers as well as the location-based service (LBS) providers. Marketers – Challenges and Opportunities As the location-based services (LBS) market matures...
Posted January 12, 2011 with 511 views     

Location-Based Marketing Whitepaper: Part I

Following is our location-based marketing whitepaper in a blog form, Part I As we work on the next version of our location-based marketing whitepaper, we’ll publish the current version in a series of blog posts. Abstract Location is changing...
Posted January 11, 2011 with 753 views     

Why the Hell Would I Do That? Four Reasons to Check-In.

On the question of why to check-in, most are still at a loss. We try to clear it up with four good reasons. When I talk to non-LBS folks about services like Foursquare, Whrrl, and Gowalla, the typical response is, “Why the hell would I do that?” In...
Posted November 9, 2010 with 739 views     

Facebook Places: The De Facto Platform for LBS

Facebook expands its Places product by opening its API and adding a Deals feature. What does this mean for LBS? Facebook debuted Places back in August. This added the social gesture of “checking in” to its iPhone and mobile Web apps. It was huge...
Posted November 4, 2010 with 410 views     

Location-Based CRM: Just Say “Thank You”

The one simple feature all location-based services should have in common: a business thank-you message The location-based services (LBS) space is remarkably fragmented, and the forces at work here are many. The geographic nature of these services...
Posted November 2, 2010 with 509 views     

Attention LBS: Who is Your Competition?

Companies in the location-based services (LBS) industry face bigger threats than one another The tech press often reports on the so-called location wars between companies like Foursquare, Gowalla, SCVNGR, Whrrl, MyTown, and the new kid on the block...
Posted October 26, 2010 with 236 views     
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