Our network

Posts by Joshua March Subscribe

Stop Putting Your Customers At Risk

By responding to customer issues on Facebook from a fake profile account (or staff personal accounts) you are putting your customers at risk and making great social customer service harder. When you respond to a question on Facebook, the...
Posted April 27, 2012 with 49 views     

Marketers: Loosen Your Social Grip

 Facebook and Twitter occupy a unique position among online communication channels. Despite the public, open nature of these platforms, they can be viewed closer to email and direct mail than other online channels. While your customers have to...
Posted March 15, 2012 with 40 views     

The Rise of Real Brand Identity

---- “Simply put, a brand is a promise… it delivers a pledge of satisfaction and quality.”– Walter Landor “A brand is the sum total of the entire customer experience. A collection of perceptions in the mind of the consumer.”– Mark Burgess...
Posted February 26, 2012 with 119 views     

Key Metrics for Social Customer Service

This evening, I spoke at the Social Media Week London event on social analytics. Thank you to everyone who attended for your questions and thoughts! I shared some of the key things companies need to be tracking in order to deliver great customer...
Posted February 16, 2012 with 249 views     

The '@' Droppers. Are You Tuned into How Your Customers Use Twitter?

Customers tweeting complaints @yourcompany are easily overheard, but what about those tweeting about you, rather than @you? Take this customer's experience with John Lewis: when phone channels failed to solve their problem they tweeted about their...
Posted January 27, 2012 with 100 views     

Needles in Haystacks: Trying to Identify Social Customer Service Issues Without the Right Tools

Social networks aren’t just another customer service channel. A whole range of conversations take place in this public arena. And although extremely important, and always growing – customer service is just one. Dedicated service teams are managing...
Posted January 20, 2012 with 142 views     

2012: The Year Social Marketing and Social Customer Service Get Cosy

Social media advanced rapidly as a communication channel in 2011, yet 2012 looks set to be a year for maturity. Different company departments have flirted with a closer relationship when it comes to corporate social media. But going forward, closer...
Posted January 16, 2012 with 385 views     

Facebook's Guide to Optimizing your Page

However many fans you have on Facebook, you should always be thinking about ways to make the most of them. Facebook wants to help. We thought we’d share a few key points from Facebook's Pages Optimization Guide on how to make your page...
Posted December 13, 2011 with 122 views     

Avoiding the £2.2 Billion Churn: How can businesses pull themselves out of the customer drain?

The Institute of Customer Service has predicted that UK businesses will lose 10% of their customers over the next 3 years. It’s not just that consumers are cutting spend in a recession, but because companies have been skimping on customer service...
Posted November 28, 2011 with 80 views     

Zappos: Delivering WOW Customer Service through Twitter

At the Social Media for Customer Service Summit in New York, I listened to Scott Klein and Marlene Kanagusuku speak about how customer service is managed at Zappos. It’s what the online shoe store is famous for, and is certainly like no other...
Posted November 25, 2011 with 499 views     

How Does Best Buy Manage Social Customer Service?

At the Social Media for Customer Service Summit a couple of weeks ago, a number of companies opened the kimono to share how they approach social customer service. There were many different views on how to manage social customer service, and on how...
Posted November 14, 2011 with 534 views     

How Does FedEx Train Its Social Media Agents?

The most important step for a company to start scaling their social customer service efforts is the setup of their social customer service team. In almost all cases, the best way to do this is to set up a team within your call centre or customer...
Posted November 11, 2011 with 177 views     
Logo
user