It's old news that customers are online, mobile, and empowered by technology. Social media and the internet are amplifying customers' voices, allowing them to easily make or break reputations. Our event will showcase case studies from leading brands that demonstrate how organizations innovate their customer service and communications through social strategies.

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We will answer the following questions:

  • How do you engage your customers through social technologies?
  • What are the leading tools and technologies used to connect with customers?
  • How do you integrate public social platforms like Facebook, Twitter, and Blogs within your enterprise customer solutions?
  • How do you get insights from social interactions with your customers?
  • How do leading brands organize themselves for social customer service?

Speakers:
Robin Carey, CEO and Cofounder, Social Media Today, LLC 
Ben Cathers, Social Media Manager, Lightspeed Financial 
BJ Emerson, Social Technology Officer, Tasti D-Lite LLC
Alan Nugent, CEO, Mzinga 
Bill Patterson, Product Planning and Strategic Lead, Microsoft Dynamics CRM, Microsoft Business Solutions Group, Microsoft Corp.
Evan Welsh, Director of Global Media Relations, SAP