It seems Facebook’s plan to urge marketers and businesses to think like publishers are paying off even before launching the Subcribe button and People Talking About metric. AllFacebook reports that a white paper from Efficient Frontier shows some figures which concluded that user engagement has increased by 31% over the last year and overwhelming the 24% average increase impressions per post for the same quarter as well. Facebook’s LIKE button is the linchpin for user engagement levels to increase and accounts for 84% of all Facebook user feedback.

It only shows that content is more influential and enticing compared to paid social ads. Thanks to the LIKE button, marketers can ascertain if promoting a new product or service through their feeds is actually effective and increases brand awareness rather spending too much on ads.

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This is quite similar to my standpoint towards Twitter’s advertising platform that trends are more powerful than ads. When a brand communicates and interacts on their social accounts, the more it merits a feedback because the approach is more personal which every consumer appreciates. Feed them ads and they’ll probably notice yet ignore it sometimes.

The great thing about leveraging “thought-sharing” posts on every fan page is that it’s obviously cheaper yet practical compared to paid social ads. When you ask, give a tip, or share a joke to your fans, not only it’s likely to be shared, mentioned, or liked, users will give feedbacks and that’s instant user-generated content for a brand’s page. Liking a brand or a brand’s post is instant and spontaneous, no wonder it’s the top user engagement drawer on the social network. The Like button is the catalyst that paves the way for more real-time engagement to happen. It’s really up to page admins and community managers to inject some creative juices on their posts so users can be enticed to join the conversation to increase engagement levels.