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Woo hoo! I’m happy to report The Business of Social Business is out on Kindle and Nook. I wrote the book in partnership with Dr. Natalie.

Social business is revolutionizing the business landscape. Fifty years from now, historians will look back and realize social business was as game changing as the rise of PCs on everyone’s desktops.

The thing is, though, a lot of business leaders continue to struggle with understanding the importance of social business or the impact it can have on a company. And they don’t understand how to implement the social business model to solve real-world business problems or to springboard opportunities.