About Social Media Today
The customer service profession is undergoing a once-in-a-generation transformation, as both the way that customer service professionals do business and the way that customers interact with companies adapt to a newly connected world. So-called "social" technologies have vastly altered both the expectations of customers and the capabilities of corporations.
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How, precisely, is the world of customer service changing? And how can the modern corporation successfully navigate these changes? The Social Customer, enabled by our sponsor SAP, presented this live webcast to answer precisely these questions.
A big thanks to our moderator, Brent Leary from CRM Essentials, LLC, and our panelists Frank Eliason from Comcast, Michael Chui from MicKinsey Global Institute, and Mark Yolton from SAP.
