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Lost in Translation: From Social Media to Social Business
At The Community Roundtable we’ve been talking about social media and online communities for a long time. So long that sometimes we forget how fast business is moving and how many different stages of understanding this still emergent industry is in. [read more]
How Will the ‘Social Customer’ Change in 2012?
Image: Gavin Llewellyn/Flickr(creative commmons)
Social media is transforming the way brands interact with customers. Ten years ago, one-way communication through advertising was the norm. Now, a new breed of ‘social customer’ means that not only is two-way communication possible, but it’s expected. [read more]
Why Google+ Isn’t Competing with Facebook
Apple is the Coke of all gadgets we use the Internet for. It may not be true for Android and Blackberry users, which is why Google and Rim came up with tablets of their own. Brand proliferation depends on whether you can turn a person into a potential customer or a mere passerby. As the Web become more social and brands enter the age of... [read more]
Why Social Media Platform Wars Matter to Companies (and You)
Facebook and Google+ are readying themselves for a showdown. If you think that their activities aren’t a concern for your business, you may want to rethink your position. [read more]
Social Networks are Touchpoints for Customer Acquisition and Retention
Touchpoints serve as the point of contact between a buyer and a seller. As the race to socialize commerce escalates, these touchpoints represent the nodes that define the human network, connecting people across the social Web and uniting them around common interests, themes, and movements. While the technology to connect buyers and... [read more]
Twitter and Facebook: The New Tools of Productivity or Distraction
The argument is strong on either side of the case: do social networks increase or decrease productivity on the job? It's a landmark case where the decision will ultimately determine the fate of business within respective online communities of influence. Perhaps however, it's also a decision that we may never realize. On one side, the... [read more]
The Age of Social Networks
Social networks share a common ingredient in design and intent, the connection of people and the facilitation of conversations, sharing, and discovery. What they do not share however, are culture, behavior, and prevailing demographics. Each network is unique in its genetic and cultural composition and it is for that reason that we... [read more]
Three New Required Roles for your company: (#2) Social Anthropologist
In the first post of this series, we talked about listening for what people are saying about you, your brand, your market, your products and services, or market needs that your organization has an answer for. I intentionally didn't dig into all the things you can do with that data — some are passive and some are active. The... [read more]
Facebook is ready for Latin America.
Image via CrunchBase Last week was a every special week for Social Media in Mexico. We had the first Social Media Conference in the region with global and local speakers, and .Fox had a news conference presenting their partnership with Facebook not only for Mexico but for the rest of the region. The event had around 400 attendees.... [read more]
What Your Company Should Know About Social Networking
In his book The Tipping Point, Malcolm Gladwell talks about Dr. Mark Granovetter's theory on the strength of weak ties. The central idea is that weak ties carry more information within social networks because our stronger relationships tend to be incestuous in nature and, like genes of a family, they tend to carry the same information.... [read more]
Where is the Social Customer? What is a Social Media Peer Group?
Those of you that know me understand that I have a reputation for building my house on a rock. This means that before diving into any business-sales-marketing initiative, I conduct primary and secondary market research where possible and leverage existing research. Building my house on a rock enables me to “see the future that... [read more]
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Becky Carroll is the President and Founder of Petra Consulting Group focused on WOW customer experiences. More »
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Social Media Results Conference: Engage. Communicate. Measure. Profit.
When: Wed, 2012-05-23 08:30
Interactive Communication for the Transport Industry
When: Tue, 2012-07-10 08:23
INBOUND 2012
When: Mon, 2012-08-27 08:00
Excellence in Customer Service: Supporting Better Quality and Delivery of Service
When: Wed, 2012-09-26 08:00
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When: Wed, 2012-09-26 11:58
“Great article! You have really given us a lot to think about here. Employees are like customers sometimes and managers and business owners do need to learn to define who they are and what they are about. When looking at employees as sports betting owners can have a brand new perspective on how to handle them and treat them at times. id = "ap19r"; bgcolor = "#943465"; showstats = "den"; n ...”
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