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What is Social CRM?

April 7, 2011 by Leigh Dow
with 3,130 views
1
Credit: Chess Media Group

For me, the recent acquisition of Radian6 by Salesforce.com indicates the theory of Social CRM (SCRM) is now becoming a reality. I've heard a lot of discussion around what SCRM really is and what it isn't. A leading authority in this space is Paul Greenberg who authored "CRM at the Speed of Light". He defines SCRM as:“…designed to engage... [read more]

A Case for Social CRM

November 23, 2010 by Lauren Carlson
with 734 views
0

We have heard a lot about this "2.0" buzzword "Socia CRM," and it has even emerged as a recognized segment of the market. While the talk surrounding social CRM is informative, software buyers are more concerned with how they can actually use it to gain a competitive advantage and improve customer relations. So I put together a list of 5 real world examples that illustrate how these new social CRM technologies are helping organizations cut costs, while improving their front office operations. [read more]

The Power of Social Media...and an Apology

July 21, 2010 by Tim Sanchez
with 2,844 views
5

The Gap reacts to a social media callout, and they win. [read more]

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