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What is Social CRM?
Credit: Chess Media Group
For me, the recent acquisition of Radian6 by Salesforce.com indicates the theory of Social CRM (SCRM) is now becoming a reality. I've heard a lot of discussion around what SCRM really is and what it isn't. A leading authority in this space is Paul Greenberg who authored "CRM at the Speed of Light". He defines SCRM as:“…designed to engage... [read more]
A Case for Social CRM
We have heard a lot about this "2.0" buzzword "Socia CRM," and it has even emerged as a recognized segment of the market. While the talk surrounding social CRM is informative, software buyers are more concerned with how they can actually use it to gain a competitive advantage and improve customer relations. So I put together a list of 5 real world examples that illustrate how these new social CRM technologies are helping organizations cut costs, while improving their front office operations. [read more]
The Power of Social Media...and an Apology
The Gap reacts to a social media callout, and they win. [read more]
The moderated community for social CRM and customer service professionals
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- Peter Auditore
- Dave Brock
- Jon Burg
- John Burton
- Robin Fray Carey
- Barry Dalton
- Vanessa DiMauro
- Frank Eliason
- Maggie Fox
- Max Gladwell
- Paul Greenberg
- Douglas Hanna
- Jesus Hoyos
- Shep Hyken
- Mark Johnson
- Esteban Kolsky
- Brent Leary
- Mitch Lieberman
- Pam Moore
- Jennifer Roberts
- Brian Vellmure
- C.B. Whittemore
Becky Carroll is the President and Founder of Petra Consulting Group focused on WOW customer experiences. More »
John Hernandez is a Vice President and General Manager in Cisco's Enterprise, Commercial and Small Business Division. More »
Jesus Hoyos Jesús Hoyos is a CRM industry analyst, advisor, speaker, influencer and blogger for the Latin American region. More »
Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. More »
Brent Leary is Co-founder & Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. More »
Alyson Stone is Manager of Customer Programs and Publications for Assistly. More »
Emily Yellin is an author, journalist, and contributor to the NY Times. More »
Social Media Results Conference: Engage. Communicate. Measure. Profit.
When: Wed, 2012-05-23 08:30
Interactive Communication for the Transport Industry
When: Tue, 2012-07-10 08:23
INBOUND 2012
When: Mon, 2012-08-27 08:00
Excellence in Customer Service: Supporting Better Quality and Delivery of Service
When: Wed, 2012-09-26 08:00
Book Now Book Now Excellence in Customer Service: Supporting Better Quality and Delivery of Service
When: Wed, 2012-09-26 11:58
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