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scott monty

Social Media’s Impending Flood of Customer Unlikes and Unfollows

October 4, 2011 by Brian Solis
with 157 views
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Image: Courtesy of author blog

There’s an old saying that carries renewed meaning these days: Give the people what they want. Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and giving people what the brands think they want. [read more]

Secret of Ford's Social Media Success

March 12, 2010 by Harish Kotadia
with 1,039 views
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Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford's most successful Social Media initiative is a called The Ford Story. This is a website that aggregates Ford's social web participation along with what others are saying about Ford's brands. Few other examples of... [read more]

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