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social media strategy

The Social Customer: Early Efforts

January 9, 2012 by Adam Metz
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Image: Diana House/Flickr(creative commons)

Companies have been engaging and selling their wares on the Internet since the pre-Web days, in the early ’90s, and this is no longer an immature discipline. The fresh-faced college graduates who launched the first consumer-brand Web sites are now 39 years old. Those days are two-thirds of a generation behind us. [read more]

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Social Strategy and Crisis: A Video Interview with JetBlue

November 8, 2011 by Paul Simon
with 157 views
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To learn more about JetBlue’s social media strategy and the thinking behind it, I interviewed Morgan Johnston, JetBlue’s manager of corporate communications and its social media strategist. [read more]

Social Media Campaign Strategies That Work

July 21, 2011 by Michael Cohn
with 177 views
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Image: birgerking/Flickr (Creative Commons)

Social media is an ongoing effort that requires a lot of meticulous planning and a sustained effort toward the predetermined objectives. The rules of such campaign are not defined and hence, some of the possible and effective strategies that can be made for a social media campaign. [read more]

The B2B Social Media Olympics

March 9, 2010 by Peter Auditore
with 1,082 views
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  The Social Media Olympics, Sponsored by Penn State's ISBM & A Chance Meeting with George Bush Senior   Pennsylvania State University's Institute for the Studies of Business Markets (ISBM http://isbm.smeal.psu.edu/ and part of the SMEAL College of Business) is another example of academic thought leaders who... [read more]

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