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Younger Women are Social Customers

November 14, 2009 by AlexHawkinson
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Interesting data shared by eMarketer today (link below) showing that younger women are heavily influenced by social media in terms of how they discover new products and brands. "Younger women are nearly twice as likely as their Gen X counterparts to say they had discovered a new brand or product when a friend mentioned it in an online... [read more]

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