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social media peer group

The B2B Social Media Olympics

March 9, 2010 by Peter Auditore
with 1,082 views
0

  The Social Media Olympics, Sponsored by Penn State's ISBM & A Chance Meeting with George Bush Senior   Pennsylvania State University's Institute for the Studies of Business Markets (ISBM http://isbm.smeal.psu.edu/ and part of the SMEAL College of Business) is another example of academic thought leaders who... [read more]

I Am Your Customer - Serve Me

December 26, 2009 by ElizabethHouck
with 131 views
1

IMHO, I am your customer, if I can't get what I need from you, even if I don't know what it is, you will lose me.   If I don't like the way your social media works for me, I won't continue to engage.                                   ... [read more]

Where is the Social Customer? What is a Social Media Peer Group?

December 16, 2009 by Peter Auditore
with 433 views
5

Those of you that know me understand that I have a reputation for building my house on a rock. This means that before diving into any business-sales-marketing initiative, I conduct primary and secondary market research where possible and leverage existing research. Building my house on a rock enables me to “see the future that... [read more]

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