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customer acquisition

Deepen or Cheapen? Loyalty in the Age of the Deal (guest post)

November 2, 2011 by Mark Johnson
with 91 views
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By Hunter MadsenDo deals still build customer loyalty in the emerging Age of the Deal?  Is traditional customer loyalty even possible when “everything’s on deal”?   “Our definition of brand loyalty is changing as the deals pour into our inboxes,” lamented a marketing blogger a few months back, “Now brand loyalty is the... [read more]

Is Social Media The Right Tool For Gaining New Customers?

November 1, 2011 by Garrett Moon
with 233 views
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Many times when visiting with people about social media, it is discussed as a tool for acquiring new customers. This is often the case in traditional marketing and advertising as well. Ironically, for many industries, it costs more money to acquire new customers than it does to sell to current ones. [read more]

Social Networks are Touchpoints for Customer Acquisition and Retention

April 5, 2010 by Brian Solis
with 112 views
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Touchpoints serve as the point of contact between a buyer and a seller. As the race to socialize commerce escalates, these touchpoints represent the nodes that define the human network, connecting people across the social Web and uniting them around common interests, themes, and movements. While the technology to connect buyers and... [read more]

The 5 Stages of Customer Acquisition for the Social Business (Part 3)

December 17, 2009 by Brian Vellmure
with 210 views
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This is the third and final of a three part post.  We've been talking about the AIPEE Pyramid over the past couple of weeks. I haven't embedded the full image on this post, but if you'd like to take another look, you can click here to have it open in a new window, or review Post 1 and Post 2 in their entirety by clicking... [read more]

The 5 Stages of Customer Acquisition for the Social Business (Part 2)

December 4, 2009 by Brian Vellmure
with 238 views
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This is the second of a three part post. In post 1, I introduced the AIPEE pyramid, talked briefly about what it was and what it wasn't, and pointed our attention to R Value Exchange (the circled blue R under Interaction Medium) — which represents our target destination when participating socially for the purposes of Customer... [read more]

The 5 Stages of Customer Acquisition for the Social Business (Part I)

December 2, 2009 by Brian Vellmure
with 348 views
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This is the first of a Three Part Post. “The purpose of a business is to create and keep customers.” — Theodore Levitt So then, the next logical question is how do we create customers? And once we get them, how can we keep them? While keeping them engaged and developing them into advocates is vitally important and we'... [read more]

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