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Using Crowdsourcing for Farming, Revenue Generation and Advice

June 7, 2011 by Eileen Brown
with 49 views
0
Screenshot: Eileen Brown

Tapping in to the collective knowledge of the Internet is something that business communities have taken advantage of for some time. Knowledge is given for free, advice sought, connections and discussions made. But not revenue. [read more]

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Community & Reputation go Hand-in-Hand

October 30, 2010 by Paul Gilliham
with 860 views
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Your reputation matters to you. At work you care what others think about your performance and reliability. At home you care that your friends like you and your family and significant others feel they can trust you. In community, like anywhere else in life, reputation matters. [read more]

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Customer Communities: Your Task Force for more than just Support

September 22, 2010 by Paul Gilliham
with 603 views
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Something that has become abundantly clear to me in the 15 years I have been working with customers online, is that even though you design and build cutting edge products, your customers quite often know more about using them that you. How can you harness that knowledge... [read more]

Is there a place for Sales in a Social Business?

February 1, 2010 by Esteban Kolsky
with 1,116 views
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In my last post I began the task of examining the traditional front-office functions (Marketing, Customer Service, and Sales) as they will play out in a social business, and how they should or would change.  I talked about Marketing not being the new Service (as many have contended), but how it has to morph to a community-... [read more]

Is Customer Service Really the New Marketing?

January 16, 2010 by Esteban Kolsky
with 776 views
15

Stop me if you heard this: Service is the new Marketing, Marketing is the new Sales, Sales is -- well Sales. I have been hearing this for quite some time now.  Business has changed, you cannot do things like you used to anymore; the traditional model for doing business has changed; organizations are not what they used to be, and... [read more]

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