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transaction myopia

Phrase of the Day: "Transaction Myopia"

February 5, 2010 by Christopher Carfi
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Just tripped across a great turn of phrase from Peppers and Rogers: "Transaction Myopia."  Good stuff, and worth checking out. (Via CRMAdvocate) The key bit: "It's far easier for almost any business manager to think in terms of transactions completed-whether you talk about products sold, or calls handled, or loyalty points... [read more]

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