Our network

social customers

Getting Social with Your Customers

October 13, 2011 by Debra Ellis
with 48 views
0

Social customers are people who buy from your company and actively promote it online. They may be any place within the life cycle. These customers are extremely valuable. When they mention your brand to their community, they provide social proof that your company, products, and services are good. [read more]

Why you need to know your Social Customers: Because they control your brand!

June 21, 2010 by Peter Auditore
with 1,285 views
1

  I am a Starwood, Marriot, Hilton member but it gets me almost nothing to be honest, I have been a United Mileage plus member twenty years, and I even have a frequent parking account. But what really frustrates me about a lot of these programs is that they don't know who I am and many organizations are not leveraging them for... [read more]

How Social is "Too" Social?

March 20, 2010 by Christopher Carfi
with 508 views
0

I'm torn. It would be so easy to pontificate a "right" answer, but, pragmatically, I know there isn't one. After finishing a re-read of Clay Shirky's prescient piece from 2000, entititled R.I.P. The Consumer (1900-1999), I found myself cheering.  So many points in there were in sync with what had been written in Cluetrain, and so... [read more]

The Social Contract: From Rousseau to Kevin Smith

March 9, 2010 by Brent Leary
with 632 views
2

  In 1762 Jean-Jacque Rousseau wrote a little book called The Social Contract.  As stated on the Wikipedia page for the book, Rousseau theorized about the best way in which to set up a political community in the face of the problems of commercial society.  The Social Contract argued that the people (and their general... [read more]

The Complex Simplicity of the Social Business

February 12, 2010 by Esteban Kolsky
with 1,690 views
19

I wrote in my last Convergence post that I was going to spend some time examining the concept of Convergence in more detail -- and, by the way, we are going to stop calling it Convergence and switch to its proper name: Social Business (in lieu of Business, that would just be too confusing -- right?) There are four... [read more]

CRM is dead: Do You Know the Five Ps of Marketing?

December 3, 2009 by Peter Auditore
with 296 views
0

CRM is dead and its history as the most popular shelfware product of the 1990's helped seal its consignment to the dustbin of small business and enterprise software history. Emerging from the famous Peppers and Rodgers book The One to One Future, CRM created a huge technology industry segment. Now companies and organizations are... [read more]

Logo