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social business strategy

What Comes After Social Business?

May 17, 2010 by Esteban Kolsky
with 1,316 views
6

  I wrote before about social business (three posts here exclusively— 1, 2, 3), I even defined it (at a very high level) as the convergence of internal collaboration tools under the name of Enterprise 2.0 and external customer interactions, under the name of SCRM.  It is supposed to be about bringing customers and... [read more]

The Economics of Social Business

April 22, 2010 by Peter Auditore
with 680 views
0

  I have asked Natalie Petouhoff to join me in writing this week's blog post. Natalie was a leading CRM analyst at the Forrester Group and I enjoyed meeting and spending time with her at the SCRM conference with the father of SCRM Paul Greenberg in Virginia. Natalie gets it and has teamed up with a colleague to create new models... [read more]

The Essence of Being a Social Business

April 15, 2010 by Esteban Kolsky
with 1,313 views
6

Social is an interesting word. If you ask 20 people for a definition, you will get 25 definitions — as at least ¼ of the group will have changed their definition upon listening to others. If you ask Wikipedia, it will tell you that it is a Fuzzy Concept — something that implies that each person or entity using the... [read more]

The Complex Simplicity of the Social Business

February 12, 2010 by Esteban Kolsky
with 1,690 views
19

I wrote in my last Convergence post that I was going to spend some time examining the concept of Convergence in more detail -- and, by the way, we are going to stop calling it Convergence and switch to its proper name: Social Business (in lieu of Business, that would just be too confusing -- right?) There are four... [read more]

Building blocks in a social business strategy

January 19, 2010 by Kathy Herrmann
with 217 views
0

In a recent article in the Business of Social Business eSeries, I wrote about the 4 Pillars of Social Business Strategy.  Today's article builds on that strategic foundation by looking at functional considerations for your social business. Although a social business model can touch all aspects of your operations, and for the better... [read more]

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