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Cloud Computing Probably Won't Convince Your Teenager to Take out the Trash, but it Might Help Win Over Rebellious Business Users

February 18, 2010 by John Burton
with 740 views
1

We all have our own personal work-related pet peeves. I've seen mild-mannered accountants curse up an alliterative storm directed as those pesky Windows updates that automatically restart the affected computer after the update is completed -- without first asking, and invariably while the owner is away from their desks, with important... [read more]

Do Barber Shops Need Social Media?

February 10, 2010 by John Burton
with 737 views
1

  Not too long ago, many self-proclaimed “experts” were still saying that social media was just a passing business fad — great for teenagers and college kids, but not a real business tool for serious companies. [OK, mainly I was the one saying that]. However, now that "serious" companies are making... [read more]

What can the CRM Industry Learn From the Local Coffee Shop?

January 25, 2010 by John Burton
with 653 views
2

Last week I blogged that Customer Relationship Management is not dead — despite some recent claims to the contrary from a few of my colleagues. But while I am quick to defend the honor of CRM against all naysayers and nincompoops, I'm also one of the first to admit that CRM isn't quite perfect either -- at least not yet. So, what... [read more]

CRM is not Dead; Anyone Who Says Differently is Brain Dead (or at Least Slightly Inebriated or Intoxicated)

January 18, 2010 by John Burton
with 436 views
2

“The whole point of being alive is to evolve into the complete person [or thing] you were intended to be.” — Oprah Winfrey   If you think about it, this wonderful quote from Oprah applies not just to humans, but to any “living” organism or ecosystem, (yes, including CRM) that continues to steadily... [read more]

For Sale: Customer Service (New, Still in the Box). A Rough Guide to Avoiding Spectacular Customer-Service Failures in 2010

January 10, 2010 by John Burton
with 239 views
0

Those of you who have been to my “office” know that I don't actually have an office. Rather, I spend my days cooped up in a cubicle, about half the size of the average US jail cell. Though to be fair, my cubicle is quite lovely. It's on the second-floor with a nice window view (mostly of the parking lot — which allows... [read more]

New Year's Resolution: Don't Auction Your Customers off to the Highest Bidder! Instead work to Improve Your Customer Relationships

January 2, 2010 by John Burton
with 203 views
0

The holiday season provides us with an excellent opportunity to take stock of our lives, and to appreciate all of the wonderful gifts we've received. And I'm not just referring to the gifts that you got for Christmas — like a dual-zone heated mattress pad or cool LED neck tie with built-in WiFi detector. No, I am also referring to... [read more]

Retain Your Customers with Great Customer Service, not Threats of Waterboarding or High Termination Fees

December 28, 2009 by John Burton
with 406 views
1

Earlier this year I celebrated my ten-year anniversary at my current employer. Perhaps "celebrated" is a little over the top. After all, celebration implies festivities, fireworks, music, dancing, champagne, and assorted other intoxicants — legal and otherwise. But alas, there were no fireworks, party, nor even congratulatory... [read more]

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