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Enhanced Definition of Customer Experience

June 19, 2010 by Eric Jacques
with 1,215 views
0

Now that I've defined what the customer experience isn't, let's take a look at what it is and should be. In my post “What is Customer Experience” I started with a general definition from Wikipedia. It says that the customer experience is “the sum of all experiences a customer has with a supplier of goods or services... [read more]

The Complex Simplicity of the Social Business

February 12, 2010 by Esteban Kolsky
with 1,690 views
19

I wrote in my last Convergence post that I was going to spend some time examining the concept of Convergence in more detail -- and, by the way, we are going to stop calling it Convergence and switch to its proper name: Social Business (in lieu of Business, that would just be too confusing -- right?) There are four... [read more]

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