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8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 66 views
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As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill. It’s not the hard sale, it’s the soft sell. It’s not going to blast your sales from $0 to $10,000 overnight. But social media is a powerful marketing tool that must be used in your marketing tactics today. And other important marketing tactics must not be ignored either. [read more]

The '@' Droppers. Are You Tuned into How Your Customers Use Twitter?

January 27, 2012 by Joshua March
with 73 views
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Image: Courtesy of @PaulContentMan

Twitter can be used for personal conversations, but is also a platform for expressing feelings, often frustration. Someone annoyed with your company might not always be looking to engage with your customer service agents, and won’t bother to find your account. [read more]

Social Media Listening in Newcastle

January 17, 2012 by Andy Howard
with 27 views
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Image: (c) Mike Arauz

We often talk about using social media in the context of marketing and advertising to listen to people. Listen first, then engage in a useful and meaningful way. [read more]

Getting the Most Out of Twitter Content

December 29, 2011 by Michael Cohn
with 306 views
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Photo: Steve Garfield/Flickr(creative commons)

The first thing that you have to establish when it comes to Twitter is what it is actually doing for your business. If you don’t thoroughly understand how Twitter works, you may not be able to leverage it properly. [read more]

5 Social Technology Predictions For 2012

December 29, 2011 by Jon Burg
with 97 views
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Analog Likes.  Facebook Likes aren't going to be limited to the web.  HUGE implications for location and retail.  Liking objects brings Path and Oink and everything else into the Facebook social graph in a new wonderful layer of objects and things.  Oh yeah, and Liking songs and/or TV based on audio recognition -... [read more]

Saying Sorry – Authentically in the Twitter World

November 11, 2011 by Eileen Brown
with 343 views
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Image: Courtesy of author blog

I read a humbling post from Ashton Kutcher today. Ashton has a huge following on Twitter – over 8 million followers. All his tweets are his own whereas most other celebrities tend to use use agencies or assistance to tweet on their behalf. Ashton Tweets fairly often. Nothing earth shattering, just conversational tweets telling his fans about his day. But.. [read more]

The Social Customer Experience: Are You Adding Value?

October 19, 2011 by Anna Drennan
with 245 views
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With the socialisation of the commercial world, the customer experience is taking up a central position in business. But what is a great customer experience? What do consumers really expect from brands in social media? Social media managers have a thing or two to learn from the call centre on how to nail customer satisfaction. [read more]

Like Button is Top User Engagement Tool

October 12, 2011 by Mac Ocampo
with 66 views
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Image: Courtesy of author blog

It seems Facebook’s plan to urge marketers and businesses to think like publishers are paying off even before launching the Subcribe button and People Talking About metric. [read more]

The Only Influencer Program You Will Ever Need

October 5, 2011 by Maria Ogneva
with 207 views
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Photo: Sean MacEntee/Flickr

As a community "purist," I've always felt a little torn about influencer programs, and a little uneasy about the term "influencer." When I think of what an influencer is in social media circles (vs. what an influencer really is), my mind conjures at times unsavory images. [read more]

Make Me Follow You on Twitter

September 26, 2011 by Michael Cohn
with 34 views
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It is easy to decide to follow people on Twitter but getting people to follow you can be a bit more challenging. There are several things that you can do that will get people interested in following you.  Use hashtags appropriately: Hashtags are like keywords that you can add to your Twitter messages (tweets) if the keywords... [read more]

Lessons Learned: How to Use Twitter as a Marketing Tool

September 9, 2011 by Debra Ellis
with 65 views
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Photo: Sean MacEntee/Flickr (Creative Commons)

Corporate culture and community expectations have a direct effect on the results from social media marketing. What works for one company will fail another. In sharing a few of the strategies and results from my part, it is my hope that it will help you find the sweet spot for your business. [read more]

‘Steak’ Your Reputation Through Customer Delight!

August 22, 2011 by Andy Hanselman
with 350 views
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Here’s a great story about ‘Customer Delight’ that’s created a real buzz in the social media world! Peter Shankman is a social media expert in the US and was flying home after a long day. Jokingly, sat on the plane before take off, he ‘tweeted’…  and switched off his phone. Two and a half hours later, he landed in New York and went... [read more]

Twitter’s Instant Gratification, Feedback Appeals to Airlines

August 18, 2011 by Mark Johnson
with 126 views
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More airlines now have Twitter accounts than they have loyalty programs.  As of July 2011, 191 airlines were on Twitter, while only 179 carriers offered loyalty programs. The number of airline tweets increased 51% between March 2011 and July 2011, according to a new report by Simpliflying. Delta was the first airline to create a... [read more]

Twitter: Not the Place for a Vitriolic Argument

August 8, 2011 by Eileen Brown
with 27 views
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Sometimes Twitter is used as though its a personal channel of communication between 2 people and not the rest of the connected world. Personal insults get traded without any awareness that the rest of us can see what’s happening. So people lash out and they don’t realize the consequences. [read more]

Will Twitter Offer Mobile Payments Soon?

July 21, 2011 by Mac Ocampo
with 92 views
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Photo: Chris Gladis/Flickr (Creative Commons)

ou know what’s sweeter? Twitter + Mobile Payments. With Google launching Google Offers and Google Wallets, it makes sense that Twitter will bring mobile payments and daily deals to users soon. [read more]

Is Your Community Manager a Customer Service Agent? Why (and How) They Should Be

July 18, 2011 by Cindy Meltzer
with 188 views
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Customers are going to ask questions via your social media channels, no matter what you say they are for. It’s best to have a Community Manager (or two or three) who is ready to put on the Customer Service Hat whenever necessary. [read more]

Greg Meyer of Gist on Customer Service Via Twitter

July 11, 2011 by Alyson Stone
with 127 views
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Photo: Courtesy Eugene Hsu (@heuge)

Is Twitter an effective customer service tool? A guest blog from Greg Meyer of Gist. [read more]

The Death of Social Media (and the Birth of Something Better)

July 8, 2011 by Debra Ellis
with 341 views
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Instead of measuring the unknown, social media teams are redefining metrics. Integrating with direct marketing and traditional sales tactics is essential. [read more]

Is Twitter About to Grow Up as a Customer Service Channel? Removing the Follow Back Requirement

July 6, 2011 by Adrian Swinscoe
with 313 views
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Image: opensourceway/Flickr (Creative Commons)

Twitter is starting to allow direct messages to verified accounts without required following from both parties. This changes everything for customer service accounts. [read more]

Impressions Versus Expressions [Evening Read]

June 29, 2011 by Shep Hyken
with 105 views
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Photo: Kathy Mackey/Flickr (Creative Commons)

Coca-Cola is changing their social media strategy from measuring impressions to measuring expressions--how often people share on Facebook and Twitter. [read more]

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