Social Media Monitoring posts, articles, and infographics

Komen and Planned Parenthood: The Pace of Social Media Outrage

February 3, 2012 by Alyson Stone
with 60 views

Image: Mark HIllary/Flickr(creative commons)

When The Susan G. Komen Foundation took the unexpected action of cutting off funding to Planned Parenthood, they triggered an event that represents the power and reach of our increasingly social communication [read more]

Lessons Learned: Susan G Komen Vs Their Public

February 3, 2012 by Jon Burg
with 67 views

There has been a bit of a social media/public policy kerfuffle over the past week regarding the Susan G Komen non-profit. [read more]

Drink Up… This is How Listening Builds a Brand

February 3, 2012 by Keith Paul
with 35 views

When was the last time you acted upon recommendations from your customers? No, I mean you really acted. I like to make sport of calling out companies for botching their social media activities (see Chrysler and Starbucks). I seldom see awesome successes like Narragansett’s. And yes, I count it a success even though the ultimate... [read more]

8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 66 views

As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill. It’s not the hard sale, it’s the soft sell. It’s not going to blast your sales from $0 to $10,000 overnight. But social media is a powerful marketing tool that must be used in your marketing tactics today. And other important marketing tactics must not be ignored either. [read more]

#SocialTV Goes to Washington – Analysis of the 2012 State of the Union

January 26, 2012 by Networked Insights
with 94 views

This week on “#SocialTV goes to Washington” we’re finally seeing some reprieve from the nearly non-stop Republican debates and caucuses with some TV action from the Dems and Obama with this year’s State of the Union. [read more]

Trust is Hard to Come by These Days

January 26, 2012 by Networked Insights
with 31 views

Image courtesy of author's blog

For years, I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured this year's report could make an excellent gauge of the economy worldwide! Simply put, the report states: Trust is down in every industry and every country across the... [read more]

Measuring the Impact of Social Media

January 25, 2012 by Becky Carroll
with 242 views

Photo credit: DNY59 via author's blog

Most companies view social media ROI in the same way they view the legendary pot of gold. They believe that it is there, and they keep looking for it even though it eludes them. Finding ROI in your social media initiatives doesn’t have to be imaginary. [read more]

Timing Your Social Media Marketing

January 21, 2012 by Pam Dyer
with 237 views

Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is it in the morning, since many people check their Facebook page before they go to work? Is midday better because users look at their Twitter stream while they’re... [read more]

SoLoMo: The New Way to Understand Location

January 13, 2012 by Max Gladwell
with 52 views

As the technology space evolves, so does the terminology In 2009, we added the term “geolocation” to this blog as one of its primary topics. We marked this with a post stating that geolocation would be a major trend in 2010. This echoed much of what other blogs were writing at the time. Geolocation was the buzz term. We followed up... [read more]

Questions to Ask When Choosing a Social Media Monitoring Vendor

January 5, 2012 by Maggie Fox
with 118 views

Image: Don Moyer/Flickr(creative commons)

Listening to the voice of your consumer in social media is fast becoming a strategic imperative. According to a recent survey by Leger Marketing, the majority of companies have some kind of social media listening strategy in place [read more]

Customer Care Survey Reveals Just 5% Complain via Social Media

January 5, 2012 by Luke Brynley-Jones
with 140 views

Apparently, while more than 60% of 18-35 year olds prefer to complain via an online channel, email continues to dominate as the online complaints channel of choice. Just 5% of 18-35 year olds complain via social media (Twitter or Facebook). [read more]

5 Social Technology Predictions For 2012

December 29, 2011 by Jon Burg
with 97 views

Analog Likes. Facebook Likes aren't going to be limited to the web. HUGE implications for location and retail. Liking objects brings Path and Oink and everything else into the Facebook social graph in a new wonderful layer of objects and things. Oh yeah, and Liking songs and/or TV based on audio recognition -... [read more]

2012 Social Marketing & New Media Predictions

December 28, 2011 by Brian Solis
with 82 views

Image credit: Shutterstock - courtesy of author's blog

Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even... [read more]

Social Media Brings Nike 'Closer Than Ever' to Customers

December 26, 2011 by Erik Posthuma
with 89 views

Image via mediapost.com

Calling the results “remarkable,” Nike Inc. says its fiscal second-quarter revenues climbed 18% to $5.7 billion, from $4.8 billion in the same period last year. Net income rose 3% to $469 million, compared with $457 million in the year-ago period. Sales in North America were particularly strong, up 21%, with double-digit gains in... [read more]

Santa’s 2011 Social Media 'Naughty & Nice' List

December 24, 2011 by Garrett Moon
with 95 views

As another year comes to close, we know that you are all wondering who will be on Santa’s much coveted Social Media Naughty and Nice List. Well, there’s great news – we here at Todaymade have received early access to the list and are ready to share it with you today. Enjoy this short video to see what Santa and his elves have been up to... [read more]

What’s the Last-Minute Social Shopper Interested in Buying?

December 21, 2011 by Jennifer Roberts
with 31 views

CI & CNBC use social media analytics to detect emerging trends: CI and CNBC have continued their partnership through the holiday buying season but have shifted the focus to identify and categorize conversations of the last minute shopper. 11 million daily conversations around 30 retailers were analyzed for consumer expressions... [read more]

Google Zeitgeist Offers a Glimpse of 2011

December 16, 2011 by Lauren Proctor
with 65 views

The eleventh annual release of Google Zeitgeist went live yesterday, revealing top ten lists for the fasting rising and fastest falling global queries for how the world searched in 2011. [read more]

4 Social Marketing Best Practices

December 12, 2011 by Adam Honig
with 137 views

Image: CBImagery.com/Flickr

With customers spending more of their online time on social networks, your next step should be obvious: market accordingly. That means courting customers on Facebook, Google+, Twitter or anyplace online where customers or potential aficionados of your products and services gather. [read more]

What Are People -- Your Potential Customers -- Doing Online? [Infographic]

December 11, 2011 by Jeff Marmins
with 215 views

Great infographic. Keep in mind, these statistics represent only Internet use in the United States: [read more]

Social Media Marketing: Where’s the Payback

December 9, 2011 by Steve Reeves
with 169 views

Image: Wikipedia

Where’s the Return on Investment from Social Media Marketing. There isn’t any. Now it’s official, at least according to the folks at Copyblogger. [read more]