Mobile Support posts, articles, and infographics

Connecting with the Next Generation of Consumers

January 23, 2012 by Max Gladwell
with 178 views

Photo Credit: Mobile Youth via author's blog

Research shows that SoLoMo (social + local + mobile) is the key to connecting with Generation Y The Next Web published an broad aggregation of research-based stats for Generation Y marketers. Following are the most relevant to highlights for multi-location brands seeking to connect with Generation Y (ages 13 – 24) and establish brand... [read more]

SoLoMo: The New Way to Understand Location

January 13, 2012 by Max Gladwell
with 52 views

As the technology space evolves, so does the terminology In 2009, we added the term “geolocation” to this blog as one of its primary topics. We marked this with a post stating that geolocation would be a major trend in 2010. This echoed much of what other blogs were writing at the time. Geolocation was the buzz term. We followed up... [read more]

‘Appy' New Year for Great Customer Experiences!

January 6, 2012 by Andy Hanselman
with 50 views

Two of the key ’ingredients’ of Dramatically and Demonstrably Different businesses are ‘being easy to buy from and deal with’, and ‘ongoing engagement’ with customers. Here are 3 ‘apps’ that I think highlight the way things are going when it comes to creating great customer experiences. The first is from CSL Sofas,... [read more]

A Healthy Diet of Email

January 5, 2012 by Mitch Lieberman
with 38 views

Image: Courtesy of author blog

Here is the question: How does email communication fit into your 2012 corporate diet? Specifically, is there such a thing as a healthy diet of Email? Within your organization do you encourage email use, discourage it or leave well enough alone and go with the flow? [read more]

Why Mobile Websites Can Increase Lead Generation

January 3, 2012 by Mac Ocampo
with 131 views

It’s more than obvious that people are accessing the Internet using smartphones and tablet PCs. Ever noticed your Facebook feed? Your friends and contacts are uploading photos, updating their status, and checking-in at a restaurant using a mobile app. [read more]

Tuesday Tip – Scheduled 'Real Time' Messages

November 1, 2011 by Mac Ocampo
with 49 views

Social Media is all about NOW! People want to find out what is happening, what is being discussed and who is doing what. With more and more people using app friendly smart phones, the world has become even more instant. Scheduled Social Media Messages While you may be planning your social communications far in advance, it does not mean... [read more]

Nothing but Net: Creating Loyal Mobile Customers

October 18, 2011 by Contextual Marketing
with 33 views

Photo: Courtesy of author blog

It’s a new season for mobile operators. The winners will do more than just say they are focused on net promoter scores but will actually put together a game plan that leverages their 6’3” frame (rich data) and do the hard work (testing and analysis) it will take to succeed. [read more]

System Overload: Optimizing the Customer Experience in the Face of Device Proliferation

October 5, 2011 by Mark Johnson
with 97 views

Photo: Digitpedia Com/Flickr (Creative Commons)

Mobile communications is exploding. As people increasingly incorporate smartphones and tablets into their daily lives, networks are tasked with handling more video, more music, more games and more social media. In fact, as data traffic on mobile devices exceeds an Exabyte worldwide, the growing demand for mobility is straining resources and threatening to completely degrade the customer experience. [read more]

Your Customers Are Already Using Foursquare

August 26, 2011 by Matt Bodnar
with 167 views

Image source: Author's blog

Location based marketing is such a new concept that it is very difficult for small business owners to figure out whether or not there is any value in using location based marketing with services like Foursquare. Why bother putting all this time into something that won’t get users into your store? How do you know users will adopt the... [read more]

Buyer Behavior Dooms HP in Tablet Market

August 22, 2011 by Tony Zambito
with 146 views

Photo: HP PSG APJ/Flickr

The sudden news of Hewlett-Packard’s (HP) decision to exit and essentially give up on the Smartphone and Tablet markets has some analysts and market watchers reeling. This amounts to an outright ceding to Apple and their success with the iPhone and the iPad. [read more]

QR Codes Drive Customer Engagement

August 15, 2011 by Mark Johnson
with 935 views

Photo: Marco Raaphorst/Flickr (Creative Commons)

First there was the Smart Phone…. Then there was mobile messaging…. mobile coupons …. mobile loyalty program apps. What’s the next mobile marketing trend? It may very well be QR Codes. [read more]

Customer-Centricity and The Kings of Big Data -- What They Collect About You

June 13, 2011 by Peter Auditore
with 356 views

Big Data was the focus of a recent Economist conference that attempted to bring some sense into how we manage data and how it impacts business, government and our own lives. What Google, MasterCard, AT&T, Verizon, Amazon, the CIA, FBI, and more are collecting. [read more]

Mobile & Tablet Marketing Insights You May Have Missed

June 2, 2011 by Samuel-F Parent
with 189 views

From Mashable, NielsenWire, MarketingCharts, and eMarketer and more, a roundup of 8 important posts this week. [read more]

Contextual Marketing Doesn’t Just Mean Location

May 25, 2011 by Contextual Marketing
with 75 views

Photo: chokola/Flickr (Creative Commons)

How comfortable are you, and your clients, with location based services? A look at the proper contexts for serving personalized messages. [read more]

Social-Loco 2016: The Future of Location Part II

May 4, 2011 by Max Gladwell
with 174 views

Since I wasn’t invited to speak at Social-Loco 2011, I’m submitting my 2016 presentation for consideration. As mentioned in Part 1, I’m attending the Social-Loco conference in San Francisco this week. Instead of presenting, I’m projecting a vision for how location-based marketing will evolve over the next five years. The next topic is... [read more]

Social-Loco 2016: The Future of Location Part I

May 3, 2011 by Max Gladwell
with 290 views

Since I wasn’t invited to speak at Social-Loco 2011, I’m submitting my 2016 presentation for consideration. I’m attending the Social-Loco conference this week in San Francisco. Though I won’t be presenting, organizer Mark Evans was kind enough to have me as his guest. Last year’s Geo-Loco event was excellent in terms of content... [read more]

Delivering Presentations to Your Customers: Fail to Prepare, Prepare to Fail

April 17, 2011 by Jon Thomas
with 131 views

Image courtesy of bookgrl on Flickr

Every Tuesday I publish a short post with quick, consumable presentation tips. Here is Tip #4. Presentations are events in and of themselves. There are so many moving parts that just one misstep – one missing piece can jeopardize the entire thing. I learned this first hand just the other day, during an evening presentation. I... [read more]

Mobility for Customer Service

April 5, 2011 by Hansen Lieu
with 593 views

You may wonder how mobility can help to deliver exceptional customer service. As it turns out, one of the low-hanging fruit scenarios for mobility is field service. [read more]

Social Shopping - A Retail Future

March 7, 2011 by Thomas Wieberneit
with 1,279 views

A while ago I blogged about threats and solutions in the retail industry that have their origin in rise of social media; with this post I would like to continue on this topic, focusing on possible solutions for retail companies. This blog also ties in to a recent article by Mark Tamis on Social CRM in Retail. In his article Mark... [read more]

Qriously: Real-Time Sentiment Analysis & Social Tracking

March 4, 2011 by Lou Dubois
with 1,226 views

Photos via Qriously

Sentiment analysis is important in a digital world, but what added value would it offer if brands were able to identify not only what people were thinking about, but also when they are thinking about it and where? Imagine a group of consumers gathered in New York City’s Times Square, all reacting to the latest Sports Illustrated... [read more]