Facebook posts, articles, and infographics

Facebook Files S-1 for $5 Billion IPO (Revealing Stats & Revenue)

February 2, 2012 by Brian Solis
with 82 views

Updating as this plays out with deeper analysis and links… Just a few moments ago, Facebook officially filed an S-1 for an initial public offering seeking to raise $5 billion. Here are a few key findings… - 845 million monthly active users, year over year growth of 39% - 483 million daily active users as of December, year over... [read more]

Should Brands Be Allowed To Filter Their Facebook Timelines?

January 31, 2012 by Jon Burg
with 38 views

Image courtesy of author's blog

Facebook's Timeline offers a summary of the user's FB life based on an algorithm that is in my experience, pretty reliable.Recent rumors suggest that brands may be getting their own Facebook Timelines as soon as the end of February. This unique platform would pose a number of challenges for a number of major brands, many of... [read more]

5 Social Technology Predictions For 2012

December 29, 2011 by Jon Burg
with 97 views

Analog Likes. Facebook Likes aren't going to be limited to the web. HUGE implications for location and retail. Liking objects brings Path and Oink and everything else into the Facebook social graph in a new wonderful layer of objects and things. Oh yeah, and Liking songs and/or TV based on audio recognition -... [read more]

American Airlines, et al: No humor – no social

December 22, 2011 by NickJohnson
with 72 views

Poor American Airlines, they had a PR fiasco due to kicking Alec Baldwin off a flight. We get it, FAA regulations are no laughing matter, and your staff was apparently just doing their jobs. But did posting a rebuttal on Facebook actually help the situation? [read more]

Brands: It’s not Enough to be Liked

December 20, 2011 by Networked Insights
with 119 views

Image: Courtesy of author blog

Fan pages are a unique marketing canvas to connect with avid consumers. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. [read more]

Caught Between A Rock and an Angry Community

December 16, 2011 by Jon Burg
with 42 views

The best way for any brand (including Lowe's) to recover is by marching back to first place. Make those you have wronged feel right as best you can, and then get on with your show. Demonstrate that you care about your community by engaging them in articulate and meaningful actions and conversations behind the gates with your employees, at retail and online with your customers. [read more]

Facebook's Guide to Optimizing your Page

December 13, 2011 by Joshua March
with 112 views

However many fans you have on Facebook, you should always be thinking about ways to make the most of them. Facebook wants to help. We thought we’d share a few key points from Facebook's Pages Optimization Guide on how to make your page work for your business. [read more]

Could Shopping in Social Networks Ruin Them? DrNatalie ‘s New Book: “Like My Stuff” How To Monetize Your Facebook Fans

December 7, 2011 by DrNatalie Petouhoff
with 43 views

The skill with which brands fulfill on f-commerce will directly affect the success not only for their own individual brand, but as an industry as a whole. If social networking shopping sites are not delivered in the spirit of what the customer wants, it will fail. If not for this point alone, brands need to pay attention to f-commerce as an example of how shopping can be integrated within a social network. [read more]

On Facebook, Activity and Content Matters…

December 5, 2011 by Todd Schnick
with 64 views

Your Facebook page -- are you doing anything with it? Are you posting content there? Are you engaging with people there? Are you learning more about the people who invest time on YOUR page? Are you converting these people to extend their relationship with you? [read more]

Exposed: How Facebook Tracks Users

November 18, 2011 by Mac Ocampo
with 378 views

We all know what Facebook’s biggest asset is: user data. And now, it has been divulged how it uses personal information. [read more]

Handling Negative Feedback – A Story of Lip Balm and Soda Pop

November 17, 2011 by Mike Merriman
with 193 views

Image: Midnightcomm

I am probably in the minority by saying this but I really like advertising. Always have since I was a kid. Commercials from the 80s are still ingrained in my brain and some of those jingles still run through my head to this day. It was easier back then. A company may advertise on TV, radio, magazines, etc but any consumer reaction to it was limited to the water cooler. [read more]

How Facebook is Changing Retail

November 9, 2011 by Joshua March
with 537 views

Customers are going in increasing droves to brand pages to ask questions, seek advice, and ask direct customer service information. They're not just there for deals or to see your latest advert. If you're not listening and responding, you are ignoring and upsetting your customers. [read more]

The Lifespan of a Facebook Post: 22 Hours and 51 Minutes

October 27, 2011 by Lauren Proctor
with 89 views

Until someone comes up with some brilliant hack for notifying Facebook marketers when their updates have faded into oblivion on fans’ newsfeeds, page managers are stuck with paid services, labored data gathering or just plain ole’ relying on statistics. For the latter of the three, we bring you the results from a third party analysis by... [read more]

Tuesday Tip: Facebook Page is the New Website

October 25, 2011 by Mac Ocampo
with 147 views

Facebook Pages are the new websites. As Facebook becomes an increasingly larger and more time-consuming internet experience, Facebook Pages will mor greatly become the central contact and information point for organizations. Custom Facebook Pages More and more organizations are seeing Facebook Pages as mini-websites complete with video,... [read more]

The Social Customer Experience: Are You Adding Value?

October 19, 2011 by Anna Drennan
with 245 views

With the socialisation of the commercial world, the customer experience is taking up a central position in business. But what is a great customer experience? What do consumers really expect from brands in social media? Social media managers have a thing or two to learn from the call centre on how to nail customer satisfaction. [read more]

Leveraging the Different Shades of Social: Social Web, Social Responsibility, Social Gaming

October 18, 2011 by Mark Johnson
with 74 views

Reggie Bradford of Vitrue guest-writes for Loyalty 360's State of the Industry series: Social networks have become true destination sites that engage people for hours looking at pictures, keeping up with old friends, connecting with new friends, playing games, and sharing exciting new content of all kinds – the opportunities are endless... [read more]

Like Button is Top User Engagement Tool

October 12, 2011 by Mac Ocampo
with 66 views

Image: Courtesy of author blog

It seems Facebook’s plan to urge marketers and businesses to think like publishers are paying off even before launching the Subcribe button and People Talking About metric. [read more]

Facebook now the size of the Internet in 2004

October 10, 2011 by Brian Solis
with 586 views

You’ve all heard the stat, if Facebook were a country, it would be the the third largest in the world. That stat was initially shared when Facebook hit 500 million users. Now the site has more than 800 million users and a new comparison that’s worthy of blog posts, tweets and conference presentations…Facebook now has as many users as the entire Internet did in 2004, which ironically is the year Facebook debuted. [read more]

People Talking About Metric: What’s The Real Score?

October 10, 2011 by Mac Ocampo
with 85 views

Facebook launched the newest addition to its Insights Page Analytics called People Talking About. The People Talking About metric enables users and page admins to view a fan page’s various interactions such as Likes, Mentions, Photo-tagging, and Sharing a post which are all fused into a single metric. While Google now thinks like a “... [read more]

Social Media’s Impending Flood of Customer Unlikes and Unfollows

October 4, 2011 by Brian Solis
with 157 views

Image: Courtesy of author blog

There’s an old saying that carries renewed meaning these days: Give the people what they want. Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and giving people what the brands think they want. [read more]