Community Platforms posts, articles, and infographics

Lessons Learned: Susan G Komen Vs Their Public

February 3, 2012 by Jon Burg
with 67 views

There has been a bit of a social media/public policy kerfuffle over the past week regarding the Susan G Komen non-profit. [read more]

Will the Internet 'Go Dark' to Protest Piracy Legislation?

January 12, 2012 by Mike Merriman
with 26 views

Image: Will Lion/Flickr(creative commons)

Personally I support efforts to control access to illegal Internet content If SOPA is enacted in its present form; I think Internet commerce and our First Amendment rights will suffer a severe setback. [read more]

The Social Customer: Early Efforts

January 9, 2012 by Adam Metz
with 49 views

Image: Diana House/Flickr(creative commons)

Companies have been engaging and selling their wares on the Internet since the pre-Web days, in the early ’90s, and this is no longer an immature discipline. The fresh-faced college graduates who launched the first consumer-brand Web sites are now 39 years old. Those days are two-thirds of a generation behind us. [read more]

Keeping Up With The News

January 3, 2012 by Jon Burg
with 60 views

Image: Sean MacEntee/Flickr(creative commons)

As a rule, I have found that social and mobile media are driven by a number of trends and trend makers. Following these trends requires far less work that one would expect. If you want to know about the next big thing, don't spend too much time focusing on advertising industry or the clueless pundits - focus on the converging trends and follow that momentum. [read more]

Personal Information Online: How Much is Too Much?

December 21, 2011 by Maggie Fox
with 71 views

Have you ever posted something on Facebook or Twitter and felt immediate regret? Scrambling to delete something that truly cannot be undone? You’re not alone. [read more]

Top 9 Social Media Predictions and Trends for 2012

December 20, 2011 by Maggie Fox
with 597 views

Image: Courtesy of Scoop.it

As 2011 winds down and we prepare to kick off 2012, many digital soothsayers have peered into their crystal balls to predict the coming year in social media. We’ve searched far and wide to find what they have to say. [read more]

Study Shows Where Consumers Search for Local Business Info

December 16, 2011 by Mac Ocampo
with 48 views

Image: Courtesy of author blog

More good news for SEO. While more business owners are slowly embracing strategies in the age of social business, customers are still leaning on the old reliable for local business information. [read more]

The 'End' of Email: Reflections from a Digital Era Thinker

December 14, 2011 by Courtney Hunt
with 97 views

It’s probably unfortunate that terms like social business, social enterprise, and social intranet have emerged to describe the application of 2.0 technologies inside organizations. Many people interpret words like “social” and “chat” to indicate frivolity, shallowness, time wasting and a lack of professionalism. [read more]

4 Social Marketing Best Practices

December 12, 2011 by Adam Honig
with 137 views

Image: CBImagery.com/Flickr

With customers spending more of their online time on social networks, your next step should be obvious: market accordingly. That means courting customers on Facebook, Google+, Twitter or anyplace online where customers or potential aficionados of your products and services gather. [read more]

Why Your Business Should Be on Google+ (guest post)

December 1, 2011 by Brian Solis
with 84 views

For traditional searches, Google+ pages will show up in the SERPs like any other page and will not be weighted any more different than any other page, to comply with anti-trust regulations. However, when a user searches with a “+” in front of a business’ name, they will go directly to that business’ Google+ page, and will not see any other search results. [read more]

Social Snacking Feeds Online Community

November 30, 2011 by Vanessa DiMauro
with 32 views

Sometimes an online community can get overly focused on internal processes such as moderation, content development, member acquisition and engagement, and lose sight of the vast virtual world outside their domain name boundaries. [read more]

Klout CEO Joe Fernandez Responds To Critics

November 30, 2011 by rohnjaymiller
with 82 views

Image: Courtesy of author blog

My post against Klout was not a work of balanced journalism—it was a passionate editorial. I do consider myself a blogger-journalist and most of my focus is on researching, interviewing and presenting new ideas about customer experience on the social Internet. [read more]

Exposed: How Facebook Tracks Users

November 18, 2011 by Mac Ocampo
with 378 views

We all know what Facebook’s biggest asset is: user data. And now, it has been divulged how it uses personal information. [read more]

Handling Negative Feedback – A Story of Lip Balm and Soda Pop

November 17, 2011 by Mike Merriman
with 193 views

Image: Midnightcomm

I am probably in the minority by saying this but I really like advertising. Always have since I was a kid. Commercials from the 80s are still ingrained in my brain and some of those jingles still run through my head to this day. It was easier back then. A company may advertise on TV, radio, magazines, etc but any consumer reaction to it was limited to the water cooler. [read more]

The Future of Emergent Collaboration, “Smart” Platforms

November 14, 2011 by Jacob Morgan
with 104 views

Image: Courtesy of author's blog

Currently many organizations that use collaborative solutions internally do see significant business value from their efforts but the platforms are still largely very manual. In other words the platforms we have today change where we work and allow us to work more efficiently. But these platforms are mostly just empty vessels which require work from employees to function [read more]

Social Strategy and Crisis: A Video Interview with JetBlue

November 8, 2011 by Paul Simon
with 157 views

To learn more about JetBlue’s social media strategy and the thinking behind it, I interviewed Morgan Johnston, JetBlue’s manager of corporate communications and its social media strategist. [read more]

Klout Standards: Do Customers Even Care?

November 7, 2011 by Mac Ocampo
with 71 views

Klout has been the reigning industry standard in the ever-sporadic social media sphere for 3 years already. It has become a standard for measuring social influence and reach. And just like any social analytics platform, Klout has rolled out changes last month in order to determine new categories in measuring social media influence. For... [read more]

Is Social Media The Right Tool For Gaining New Customers?

November 1, 2011 by Garrett Moon
with 233 views

Many times when visiting with people about social media, it is discussed as a tool for acquiring new customers. This is often the case in traditional marketing and advertising as well. Ironically, for many industries, it costs more money to acquire new customers than it does to sell to current ones. [read more]

Social Media: the absolute lowest priority for small business

October 28, 2011 by NickJohnson
with 182 views

Imae: Courtesty of author blog

Wait, doesn’t that contradict EVERY social media marketing blog that touts the wonders of the free marketing which are Twitter, Facebook, FourSquare, etc? Yes it does. [read more]

Leveraging the Different Shades of Social: Social Web, Social Responsibility, Social Gaming

October 18, 2011 by Mark Johnson
with 74 views

Reggie Bradford of Vitrue guest-writes for Loyalty 360's State of the Industry series: Social networks have become true destination sites that engage people for hours looking at pictures, keeping up with old friends, connecting with new friends, playing games, and sharing exciting new content of all kinds – the opportunities are endless... [read more]