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social crm (scrm)

Why We Cannot Get CRM (and SCRM) Quite Right

April 6, 2010 by Esteban Kolsky
with 421 views
3

Before you look away, this is not about Social CRM definitions. Paul Greenberg wrote a Focus brief earlier this week, comparing Social CRM and Traditional CRM.  I want to extend the thought a little bit with a post I have been writing for a couple of weeks now.  Paul's post gave me the nudge I needed to release it before my... [read more]

On the Front Lines of Social CRM

February 18, 2010 by Peter Auditore
with 856 views
2

From CRM to Social CRM: Tales from the SCRM Blizzard Last week more than seventy of us hearty souls ventured into the whiteness of Virginia seeking the Holy Grail of Social CRM, now the technology industry's newest acronym. The most prominent take away from this conference that I observed was that most companies attending didn't... [read more]

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