social business posts, articles, and infographics

You Don’t Want to Turn Your Business into a Social Business

January 24, 2012 by Francois Gossieaux
with 40 views

For someone who co-authored a book on how companies that succeed in leveraging this current wave of innovation, powered by the social, do so by turning their business processes into social processes, it may seem contradictory to now hear that you should not turn your business into a social business. [read more]

Birth of a Social Salesman

January 23, 2012 by ChristineCrandell
with 75 views

Photo: Getty Image4s via @daylife

Social is touching every corner of organizations as profoundly as it has changed how we conduct much of our personal lives. But there is one place where the benefits of embracing Social aren’t obvious, namely Sales. [read more]

Social Selling: The New CRM Sales Imperative

January 12, 2012 by Adam Honig
with 136 views

Photo: Steve Juverston/Flickr

Today, consumers are spending more time than ever not just online, but on social networks. Accordingly, businesses have a new CRM mandate: learn how to overlay social capabilities, to ensure that they’re courting customers on Twitter, Facebook, Google+, or anywhere else where customers or sales prospects gather. [read more]

The Only Way to Become a Social Business in 2012

January 10, 2012 by Pam Moore
with 266 views

What would you do if I told you that the only way to become a social business in 2012 is to not do social media? There is a big difference between “doing social media” and “becoming a social business”. [read more]

Social Business Metrics: Measuring Engagement Not Mentions

December 13, 2011 by Jennifer Roberts
with 54 views

Transforming your business into a social business means more than simply monitoring mentions and buzz. It means being able to further categorize the large volumes of conversation for consumer expressions around intentions and preferences. It means better audience segmentation and surfacing demographic details. [read more]

Is the Identity of the Social Customer at Risk?

October 31, 2011 by Prem Kumar Aparanji
with 84 views

Image source: Author's blog

Assange vs ZuckerbergPaul Greenberg posited well over two years ago (and more than those many years in the making) that the social customer had taken control over the conversation and that the businesses needed to respond to that. Businesses did respond and how! Not only the businesses, but also the politicians. And if the current... [read more]

The Business of Social Business – Now Published!

September 29, 2011 by Kathy Herrmann
with 63 views

Woo hoo! I’m happy to report The Business of Social Business is out on Kindle and Nook. I wrote the book in partnership with Dr. Natalie. Social business is revolutionizing the business landscape. Fifty years from now, historians will look back and realize social business was as game changing as the rise of PCs on everyone’s desktops.... [read more]

Twitter: Not the Place for a Vitriolic Argument

August 8, 2011 by Eileen Brown
with 27 views

Sometimes Twitter is used as though its a personal channel of communication between 2 people and not the rest of the connected world. Personal insults get traded without any awareness that the rest of us can see what’s happening. So people lash out and they don’t realize the consequences. [read more]

Empowering Human Movements: 7 Observations about the State of Social Business

June 24, 2011 by Brian Vellmure
with 110 views

Like a room full of toddlers, the industry is learning to walk. There have been starts, stops, over compensations, disparity amongst players in general understanding and development, and in some cases, the harsh realization that we’re just not quite ready to do what we want to do. [read more]

The Social Customer's Impact on Business (Infographic)

May 20, 2011 by Michael Brito
with 1,057 views

Organizations cannot have effective conversations with the social customer unless they can have effective conversations with each other first. [read more]

Three Reasons Your Social Business Is In A Death Spiral

November 18, 2010 by Esteban Kolsky
with 2,409 views

Actions speak louder than words. A picture is worth a thousand words, and an action is worth a million words. You have already decided how important Social Media is to your business and you did it with your actions. There are three things you probably already did that determined how important Social Media is to your... [read more]

So Not Social

October 27, 2010 by Esteban Kolsky
with 1,963 views

Recently I noticed that everything in the world is converting to social. We have social media, of course, and social CRM, and social business, and social analytics. We also have social ERP, social SCM, Social Communities – and more socials that I can keep straight. It seems that the turn for e-everything and i-... [read more]

Further Than Social

September 21, 2010 by Esteban Kolsky
with 2,604 views

What is going to happen when Social goes away? It already has... find out how to prepare your organization to excel when gone further than social. [read more]

A Very Social Contact Center

September 16, 2010 by Blake Landau
with 928 views

Have you ever tried to talk to a robot? I have and let me tell you it’s quite frustrating. I don’t think I am the only one who wishes every IVR a long slow death. In the early nineties we got a little “automation-happy” in the contact center. The more “happy” we got in the contact center, the more unhappy our customers were. We saw the quick cash we could save with IVRs, and laughed all the way to the bank never looking back. But guess what? Now as an industry we are paying the price. When was the last time you were at a party and the topic of call centers came up–and everyone started cheering? Yah that’s what I thought. [read more]

The Looming Social Revolution

August 16, 2010 by Esteban Kolsky
with 2,143 views

Think of any revolution, they all have similar components: unhappy people, despotic rulers, catalyst events, turbulent times, and uncertain outcomes. Now, think of the current evolution we are experiencing in business: the social evolution. Lots have been written about this being a paradigm shift, or a revolution, or a... [read more]

Your Untapped Goldmine

June 22, 2010 by Maria Ogneva
with 1,006 views

Here's one resource you are probably not using to its 100% capacity: your employees. And I don't mean it in the run-em-into-the-ground-work-around-the-clock kind of way. What I mean is that you are probably not leveraging their knowledge, their passion and enthusiasm or their social capital well enough. How do I know that? Because very... [read more]

What did you tell me about your approach to Social Business?

June 3, 2010 by John Moore
with 593 views

Your generosity, as always, in taking time to share your thoughts about your approach to social business strategy and government 2.0, were appreciated. With more than 160 responses I wanted to take a moment and share some of your feedback, with you, about the questions asked. When I asked, How are you measuring your Social... [read more]

Circles: The real driver behind Social Business

May 28, 2010 by Brian Vellmure
with 358 views

We were all born into a circle. At one time in human history, our circle never extended beyond our family. The circles then extended to our tribe, and then our village. Circles then extended outward. They were drawn around common languages, common religious beliefs, and then nation states. Advances in technology have helped enable the... [read more]

What Comes After Social Business?

May 17, 2010 by Esteban Kolsky
with 1,316 views

I wrote before about social business (three posts here exclusively— 1, 2, 3), I even defined it (at a very high level) as the convergence of internal collaboration tools under the name of Enterprise 2.0 and external customer interactions, under the name of SCRM. It is supposed to be about bringing customers and... [read more]

How to Solve the Problems of Social X

April 26, 2010 by Esteban Kolsky
with 124 views

I wrote this post before on deciding what is the problem we are trying to solve with Social X (where X represents media, CRM, Business, etc.). Today I want to take a few moments to tackle something that is a pet peeve of mine: how to solve the problem you have identified. There are two schools of thought to solving problems:... [read more]