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podcast

Podcast: "Third Places" and Customer Service

March 25, 2010 by Christopher Carfi
with 941 views
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Historically, customers had to dial in to call centers or go to vendor websites (or to the vendor's physical location itself) for service and support. With the rise of social business, this is no longer the case...vendors and customers are now meeting on neutral ground, and everything changes as a result.   [read more]

The State of CRM: Analyst Roundtable Conversation

January 21, 2010 by Brent Leary
with 1,050 views
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I had the pleasure of having three of the brightest thought leaders in the CRM industry on with me to talk about a host of important topics.  Forrester's Natalie Petouhoff, Asuret CEO Michael Krigsman, and Altimeter Group Partner Ray Wang cover a lot of ground but still get to the heart of issues like: Why CRM is facing an... [read more]

Some of my CRM posts, presentations and podcasts in English

January 13, 2010 by Jesus Hoyos
with 632 views
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CRM best practices are not always best practices for Latin American companies We need collection processes and functionality as part of any CRM #crmlatam How Iowa State University remembers me? A good example of managing the customer lifecycle Managing International CRM Projects 7 Social Media Basic Steps The State Of CRM in Latin... [read more]

When Social Networks Turn to CRM: MySpace's Tish Whitcraft on Improving the Customer Experience

December 16, 2009 by Brent Leary
with 656 views
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I recently had the pleasure of speaking with Tish Whitcraft, SVP of Customer Experience & Operations for MySpace.  MySpace handles more than 700,000 customer contacts monthly while supporting a user base of 100M people.  And users visit the help pages on the site to the tune of 5.5M monthly views. During our conversation... [read more]

Social CRM at the Speed of Light: A Conversation with Paul Greenberg

November 25, 2009 by Brent Leary
with 574 views
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Listen to the interview: I recently caught up with CRM thought leader, analyst, blogger and guru Paul Greenberg.  And while he's all these things, he's also best known as the author of what many people have called the bible of the industry - CRM at the Speed of Light.The 4th edition of the book has... [read more]

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