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Why Google+ Isn’t Competing with Facebook

July 26, 2011 by Mac Ocampo
with 245 views
1

Apple is the Coke of all gadgets we use the Internet for. It may not be true for Android and Blackberry users, which is why Google and Rim came up with tablets of their own. Brand proliferation depends on whether you can turn a person into a potential customer or a mere passerby. As the Web become more social and brands enter the age of... [read more]

Where is the Social Customer? What is a Social Media Peer Group?

December 16, 2009 by Peter Auditore
with 433 views
5

Those of you that know me understand that I have a reputation for building my house on a rock. This means that before diving into any business-sales-marketing initiative, I conduct primary and secondary market research where possible and leverage existing research. Building my house on a rock enables me to “see the future that... [read more]

When Social Networks Turn to CRM: MySpace's Tish Whitcraft on Improving the Customer Experience

December 16, 2009 by Brent Leary
with 635 views
0

I recently had the pleasure of speaking with Tish Whitcraft, SVP of Customer Experience & Operations for MySpace.  MySpace handles more than 700,000 customer contacts monthly while supporting a user base of 100M people.  And users visit the help pages on the site to the tune of 5.5M monthly views. During our conversation... [read more]

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