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paul greenberg

Dumbing down Social CRM

February 15, 2010 by Prem Kumar Aparanji
with 130 views
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White House after the blizzard (pic by mkrigsman) I have been in the US this past week. The journey from Bangalore to Washington DC in itself was quite interesting. A three hop flight journey (BLR-DBX-ATL-IAD) that took away ~32 hours of my life, but since I... [read more]

The New Mobile Social Customer is here are you ready for them?

February 2, 2010 by Peter Auditore
with 159 views
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  There is no better place to be than in a company that has a CEO that sells. And that place today is Apple. Steve Jobs wears jeans during his keynotes. He has been known for showing up for meetings in bare feet, but I can tell one thing you never forget the day you met Steve Jobs. He is the icon of design and has again catapulted... [read more]

Getting the Gist of Social CRM

January 11, 2010 by Brent Leary
with 319 views
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I'm in the process of finishing up a short list of "ones to watch" vendors providing small businesses with crm-ish products and services. It will go up on Paul Greenberg's ZDNet blog this week. In fact you should go there right now to check his great series of post on the companies he's watching: CRM Watchlist 2010 - Part I... [read more]

Social CRM at the Speed of Light: A Conversation with Paul Greenberg

November 25, 2009 by Brent Leary
with 563 views
0

Listen to the interview: I recently caught up with CRM thought leader, analyst, blogger and guru Paul Greenberg.  And while he's all these things, he's also best known as the author of what many people have called the bible of the industry - CRM at the Speed of Light.The 4th edition of the book has... [read more]

Social Customer Intimacy CRM and Thought Leadership

November 18, 2009 by Peter Auditore
with 346 views
1

In the land of sales there are many rules but none more poignant than the first two: ABC (always be closing) and “it's always easier to sell something to someone that you have sold something to before.” In 1993, Don Peppers and Martha Rodgers authored the book "The One to One Future," from which the acronym CRM emerged.... [read more]

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