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Video: Yes, B2B is Special. But not When it Comes to Social Media

May 26, 2011 by Maggie Fox
with 68 views
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Photo: birgerking/Flickr (Creative Commons)

B2B marketers, you are special, but not when it comes to social media. A video of SAPs Jonathan Becher at SAPPHIRENOW. [read more]

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Exclusive Podcast: Discussing Influence with Peter Auditore, Head of SAP's Business Influencer Group

April 13, 2011 by Lou Dubois
with 158 views
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Social Media has forced businesses to reassess the traditional definition of influence as it relates to social. Influencers as they are called are telling us what to do on a regular basis across the social sphere, but who is listening and how does it affect our behavior and buying decisions? Peter Auditore, the Head of SAP's Palo Alto-based Business Influencer Group, joins Social Media Today Community Manager and writer Lou Dubois in this exclusive podcast to discuss why influence matters and how businesses should measure it [read more]

SAP Returns to Co-CEO Structure with Bill McDermott and Jim Hagemann Snabe

February 5, 2010 by RickReno
with 137 views
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Text of official SAP press bulletin. SAP sponsors The Social Customer, ed. WALLDORF, Germany - February 07, 2010 - SAP AG (NYSE: SAP) announced today that the SAP Supervisory Board has reached a mutual agreement with CEO Léo Apotheker not to extend his contract as a member of the SAP Executive Board. Léo Apotheker has... [read more]

Serving the Social Customer

November 11, 2009 by Rick Fleischman
with 138 views
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We all know it.  We all see it.  People talk.  People communicate.  People complain.  People vent.But technology has now provided a new venue for those stories to take on a life of their own.  They swirl around the ‘net.  Some become famous, some stay obscure.  But it's certainly impossible... [read more]

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