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The Social Customer is an editorially independent, moderated community for leading customer service practitioners and thought leaders. We provide unique content and resources for all who work in or follow the customer experience as it evolves beyond call centers and increasingly permeates business organizations. Numerous studies show that the cost of obtaining a new customer is 7-10 times greater than that of retaining existing customers, further underscoring the importance of customer service in a digital world. By shedding fresh light on issues such as community management, call centers, CRM, social media best practices and customer loyalty, we aim to show how organizations can become smarter and more customer-friendly in the 21st century.
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“Of course, François, you shaped hard the reality. In fact as everybody uses "social" in anything that matters, increasing attention, audience and fashion, the goals are really different between "powering corps with social and 2.0 tools - collaboratives, wikis, blogs...-" that use "social" as a resource and meaning. And the "social business" that doesn't necessary use "social resources" but work ...”
“Indeed we are facing some big changes inside our world wide travel industry since the heavy use of social media. Things are reshaping and improving every year, you get more options for your traveling adventures, you get more speed and comfort, you can actually maximize a wonderful experience just by using the internet. It took me seconds to book one of the hotels near Denver airport and I didn't ...”