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The “I don’t Need Social Media” Myth

April 24, 2012 by Jennifer Roberts
with 528 views
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Jessica Goulding

Consumers have a heightened awareness of how companies interact with their customers and becoming increasingly selective of who gets their business. Truth be told, there are a lot more than these two myths out there that companies tell themselves. [read more]

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‘United Breaks Guitars’ Launched Dave Carroll's Career in Social Media (video interview)

February 8, 2012 by Paul Simon
with 98 views
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Within four days of the video’s posting on YouTube it had a million hits. Two and a half years later, it’s been viewed 11.5 million times and Dave Carroll’s name is synonymous with customer service. [read more]

Engage Your Customers the Old Spice Way

November 6, 2011 by Alyson Stone
with 198 views
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There’s no denying it. The Old Spice ads became a smashing hit for both the company and the advertising agency behind it: 40 million YouTube views in 12 months; a Twitter increase of 2700%; Facebook interaction up by 800%; traffic to oldspice.com increased by 300%; a sales increase of 107% for Old Spice body wash. As the spot... [read more]

8 Ways to Boost ROI from Social Media

May 26, 2011 by Eileen Brown
with 232 views
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Photo: Cambodia4kids.org Beth Kanter/Flickr (Creative Commons)

As company budgets shrink, social media tools increasingly need to prove their ROI. A look at Old Spice and Dell campaigns and eight tips. [read more]

Where is the Social Customer? What is a Social Media Peer Group?

December 16, 2009 by Peter Auditore
with 455 views
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Those of you that know me understand that I have a reputation for building my house on a rock. This means that before diving into any business-sales-marketing initiative, I conduct primary and secondary market research where possible and leverage existing research. Building my house on a rock enables me to “see the future that... [read more]

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