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8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 355 views
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As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill. It’s not the hard sale, it’s the soft sell. It’s not going to blast your sales from $0 to $10,000 overnight. But social media is a powerful marketing tool that must be used in your marketing tactics today. And other important marketing tactics must not be ignored either. [read more]

Using Social Media to Build Relationships

January 11, 2012 by Becky Carroll
with 83 views
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Photo credit: hh5800

A lot of businesses love social media because they feel it helps them spread the word about their organization and what they do. And it does. However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents. I predict this... [read more]

Saying Sorry – Authentically in the Twitter World

November 11, 2011 by Eileen Brown
with 365 views
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Image: Courtesy of author blog

I read a humbling post from Ashton Kutcher today. Ashton has a huge following on Twitter – over 8 million followers. All his tweets are his own whereas most other celebrities tend to use use agencies or assistance to tweet on their behalf. Ashton Tweets fairly often. Nothing earth shattering, just conversational tweets telling his fans about his day. But.. [read more]

Study: 65% of Adults Online Now Use Social Media Sites

September 5, 2011 by Pam Dyer
with 402 views
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A new report from the Pew Internet & American Life Project on social media reveals that nearly two-thirds of adults on the Internet say they use social networking sites such as Facebook, Twitter, and LinkedIn, up slightly from a year ago. [read more]

Twitter: Not the Place for a Vitriolic Argument

August 8, 2011 by Eileen Brown
with 30 views
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Sometimes Twitter is used as though its a personal channel of communication between 2 people and not the rest of the connected world. Personal insults get traded without any awareness that the rest of us can see what’s happening. So people lash out and they don’t realize the consequences. [read more]

Mastering Social Customer Service with Salesforce Service Cloud

July 27, 2011 by Adam Honig
with 318 views
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Photo: Courtesy of Emdot/Flickr

Learn how to make your cloud-based service efforts soar.What’s the best way to marry your customer service operations with social networks?Technologically speaking, the tie-ins only continue to get better. Notably, users of the Service Cloud, from salesforce.com, now have built-in integration between the cloud-based customer service... [read more]

The Social Customer Leadership Forum [Featured Event]

June 29, 2011 by mwitkower
with 48 views
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Join The Social Customer's CEO Robin Carey and 75 senior marketing and communications leaders from leading brands, agencies, and technology companies. July 20th in New York City. [read more]

8 Ways to Boost ROI from Social Media

May 26, 2011 by Eileen Brown
with 232 views
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Photo: Cambodia4kids.org Beth Kanter/Flickr (Creative Commons)

As company budgets shrink, social media tools increasingly need to prove their ROI. A look at Old Spice and Dell campaigns and eight tips. [read more]

Don’t Engage the Conversation. Engage the Downtime and Maximize Your Voice

March 30, 2011 by Tara Meehan
with 269 views
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Ask any digital marketer whether she has heard the phrase ‘Engage the Conversation’ and she will likely stare at you cross-eyed. That’s because engagement has become the go to term spoken by social media and online marketing pros trying to explain how to best leverage Twitter, Facebook and Email to drive customer growth. It has a nice... [read more]

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Why Social Media is Disruptive

February 8, 2011 by Shawn Santos
with 1,727 views
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Everyone loves good data, right? When I was asked for my thoughts on how social media is disruptive to technology companies, I dug up some of the most compelling data I could find that illustrates social media's impact on companies and their customers. [read more]

Five Predictions for Social Media in Customer Service

January 27, 2011 by Shawn Santos
with 3,282 views
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When is the last time anything included in your multichannel strategy won a Golden Globe Award? That’s right—never. And although 2010 won’t be remembered as a banner year much, the accolades given to The Social Network at the 68th annual Golden Globe Awards has only reinforced social media’s place in the cultural zeitgeist. So what will be happening at the intersection of social media and tech services in 2011? Read on as Santos delivers his top five predictions. [read more]

The Future of CRM Software

September 28, 2010 by Corie Kaftalovich
with 1,731 views
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From a static database to a cyclical business tool, CRM’s transformation over time has impacted the way companies conduct business and communicate with clients. The big question people are now asking is: What does the future of CRM hold? [read more]

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The Social Customer Engagement Index Whitepaper: Survey Results, Insights and Perspectives

September 2, 2010 by Brent Leary
with 4,467 views
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We’re glad to announce the availability of the detailed survey results from our initial Social Customer Engagement Index.  The whitepaper with the survey results is available for free by using this link to register for the download. In June 2010 we invited members of the TSC community to take a few minutes of their time to share... [read more]

What are Facebook fans really worth?

June 18, 2010 by John Moore
with 250 views
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Ah…..   I think I included the wrong image….  Oh well, you get the idea I hope..  I am always looking to understand the value of communities, whether Facebook, Twitter, or any other type of community.  In the past I have seen Facebook fan value defined close to $3.60, but a recent report, based... [read more]

Twitalyzer, a serious analytics tool for Twitter users

June 1, 2010 by John Moore
with 1,379 views
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I have been watching this application for a while, and regularly chat with Jeff Katz one of the real leaders in the analytics space.  Twitalyzer will be releasing their 3.0 release within the next week and, if you have not yet checked them out I would urge you to do so. Note, their free offering is enough for most people and... [read more]

Let Twitter help provide customer service

May 28, 2010 by Douglas Hanna
with 741 views
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What used to be just for techies, Twitter has now evolved into a cheap and easy solution to enhance customer service. Ideally it should be one of several solutions which include telephone, email and online resources. In fact, the digital age of Twitter is used by more than 50% of Fortune 100 companies to recruit, send news announcements... [read more]

Twitter Follow Friday #5

May 28, 2010 by Barry Dalton
with 196 views
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So, it's Friday again! Where did this crazy week go? I'm sitting here in Starbucks (paying for WiFi :( ) before I take off for a relaxing long weekend with the family.  Before you head off to kick off your Summer, follow these folks on Twitter! @CRMStrategies - Brian Vellmure is one of the first folks I found and began following... [read more]

When is Queue-Jumping Okay For Customer Service?

May 24, 2010 by Adam Honig
with 640 views
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Queuing—or “lining up,” as we'd say in the States—for a bus in London recently, I watched as a teenager and her friends walking down the sidewalk cut to the front of the line, while the rest of us waited patiently. But the bus driver wasn't having any of it. He leaned out of his seat at the teenagers, pointing. “... [read more]

Twelpforce: Best Buy's Social Customer Service Perspective

May 21, 2010 by Maria Ogneva
with 1,308 views
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I had the good fortune of having John Bernier of Twelpforce on my inaugural BlogTalkRadio show on Monday. For those who don't know, Twelpforce is Best Buy's Twitter helpline. You can listen to the full podcast and download it to iTunes by clicking the show link. John Bernier started his Best Buy in traditional marketing and... [read more]

We're the Tweets in America

May 14, 2010 by Brian Solis
with 125 views
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The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us as individuals... [read more]

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