marketing posts, articles, and infographics

Why Customer Service Is Your Best Marketing Tool

April 17, 2012 by Mitchell Wright
with 310 views

Keeping customers happy means more than throwing money at them.You also need to give your customers adequate time to show them you value their business. It doesn't matter if you run an email compliance and archiving service or provide a premium widget for blogs, for example, be willing to help the customer set up the widget. [read more]

How to Turn Your Customers Into Brand Evangelists

April 12, 2012 by Laura Moisei
with 107 views

Creating a network of loyal customers (who do more than buying and speak out for your brand) is indeed a matter of empathy company-clients. Well, a strategic empathy I may admit. At any stage, customers are unlikely to think the same about your company as you do, so consider the steps below to get off on the right foot with your “evangelization“ tactic. [read more]

Which Department Should Lead Your Social Media Activities?

January 23, 2012 by Luke Brynley-Jones
with 357 views

Image: Courtesy of author blog

Deciding who takes the lead on social media is one of the biggest questions that big brands (and lesser mortals) are facing today. [read more]

2012 Social Marketing & New Media Predictions

December 28, 2011 by Brian Solis
with 85 views

Image credit: Shutterstock - courtesy of author's blog

Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even... [read more]

Engage Your Customers the Old Spice Way

November 6, 2011 by Alyson Stone
with 198 views

There’s no denying it. The Old Spice ads became a smashing hit for both the company and the advertising agency behind it: 40 million YouTube views in 12 months; a Twitter increase of 2700%; Facebook interaction up by 800%; traffic to oldspice.com increased by 300%; a sales increase of 107% for Old Spice body wash. As the spot... [read more]

Is the Office of the CMO the Right Place to Drive Customer Engagement?

October 24, 2011 by Mitch Lieberman
with 74 views

Primary sourced research is valuable, adding one’s own interpretations (which I will) is the added benefit of blogging. The most recent IBM research “From Stretched to Strengthened – Insights from the Global Chief Marketing Officer Study” (URL) is a good read. Research based on CMO conversations is arguably meant for a CMOs. As usual, I... [read more]

Where’s the Marketing Beef?

September 27, 2011 by Debra Ellis
with 35 views

Wendy’s 1984 “Where the beef?” marketing campaign redefined the fast food landscape and introduced the brand to new group of consumers. The catchy phrase quickly became part of pop culture. Merchandising included t-shirts, coffee mugs, and even underwear. If you haven’t seen one of the commercials, click the video. It’s one of... [read more]

Please Don’t Shoot Me Because You Weren’t on My Need-to-Know List

July 22, 2011 by Debra Ellis
with 33 views

Late one evening, a passerby observed several people putting on masks before picking up weapons and rushing into a store. Being a responsible citizen, he called 911 and reported what he saw. The small town in Western North Carolina didn’t have a police department so the county’s sheriff department was dispatched along with a... [read more]

Is Your Marketing Too Cluttered?

July 19, 2011 by Todd Schnick
with 79 views

Photo: Tyler-Adams/Flickr (Creative Commons)

Many of us could use minimalist principles in our marketing: stripping away the clutter and distractions, in order to focus on what matters. We need to simplify our message.We need to remove the clutter from our website. We need to be more intentional about the social networks that move the needle for our business. [read more]

How TNT Failed to use Klout and the Mail: 6 Tips for Marketing with Klout

June 17, 2011 by Debra Ellis
with 113 views

Debra Ellis's Klout score earned her a marketing package from TNT promoting the new show Franklin & Bash. Too bad the package arrived after the show had premiered. [read more]

Rest In Peace Marketing: I Never Really Liked You Anyway

June 9, 2011 by Brian Solis
with 442 views

Photo: opethpainter/Flickr (Creative Commons)

The last thing anyone wants in a social context is a commercial. If you’re responsible for marketing your business, the time for change is now. [read more]

How To Get Started on Twitter in 10 Easy Steps

June 9, 2011 by Natascha Thomson
with 484 views

Image: Pete Simon/Flickr (Creative Commons)

This blog is for all those who have not yet signed up for Twitter. If you are a savvy Twitter user, don't read this blog; but you might be interested in my "Top 5 Dos and Don'ts for Twitter" blog.Twitter is becoming more and more important for marketing, networking and keeping up-to-date. If you've thought about getting an account but have hesitated so far, now is the time. [read more]

Social Buyerology: Listening to the Social Buyer

June 2, 2011 by Tony Zambito
with 135 views

The importance of behavioral listening, social interaction listening, and social buyer persona listening. [read more]

Strengthen Your Brand with Business-to-Partner Collaborative Campaign Management

June 1, 2011 by Matthias Goehler
with 225 views

Photo: Courtesy SAP

How to empower stakeholders with access to local market insights while maintaining a consistent brand interaction for customers. [read more]

Social Media Marketing Isn’t Customer Collaboration

May 27, 2011 by Jacob Morgan
with 361 views

Collaborating with customers is not the same as marketing to them by sending information and offers about your business. It's about their input, feedback, and voice. [read more]

The Customer is Always...

December 21, 2010 by Tim Sanchez
with 483 views

It's probably the most overused expression in customer service:The customer is always right!For the longest time, I thought it was complete BS. My reasoning? I'm a customer, and I'm wrong a lot. That's pretty simple, right? I assume things that aren't true and I expect things that aren't possible. My customers are also often wrong. They... [read more]

Free CRM for the Papa

April 27, 2010 by LouDubois
with 248 views

In a move by Papa John's and their digital advertising folks comes the latest and greatest way to utilize Facebook's "like" feature (for those who didn't already know, FB no longer allows consumers to become fans of a business but can 'like' them). As this MediaPost story suggests, the brand is looking to consumers to suggest the next... [read more]

Minimalist Marketing: A Good Lead For Me Is The Planet Earth…

April 19, 2010 by Todd Schnick
with 117 views

cartoon by @gapingvoid Have you ever attended a networking session, and encountered this scenario? Say a mechanic gets up to speak, and he says “A good lead for me today is anyone you know who owns a car or truck.” What the? Hearing this is like nails on a chalkboard for me. I have a feeling this guy is thinking... [read more]

Why customer service matters in SEO and Internet marketing

April 2, 2010 by Kevin Stirtz
with 203 views

My work focuses a little on getting new customers and a lot on getting them to come back. I believe the best marketing comes from running your business so well, people have a great experience so they come back and they tell others. Recently, I received an email from my friends at the Village Hat Shop. In the email was a note about... [read more]

Can Social Media Co-Exist with Traditional Marketing?

March 11, 2010 by Vanessa DiMauro
with 1,277 views

A thought leadership storm happened recently in the Social Media Today LinkedIn group. My colleague, Jack Greene, asked a seemingly simple question in the discussion forum - "Can social media co-exist with traditional marketing?" Jack was curious about what peers thought about the matter so he posted his ideas for people... [read more]