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And if the next CRM concept was "Customer Experience"?

October 28, 2010 by Laurent Blondeau
with 2,041 views
2

Don’t run to imagine your next product or service, maybe it already exists. And maybe the next big picture is about “experience”, more than delivering…While brands always search to surprise customers, dealing with trend and fashion, there’s probably much more important elsewhere…Not really elsewhere but in another register…sensation... [read more]

Is there a place for Sales in a Social Business?

February 1, 2010 by Esteban Kolsky
with 1,116 views
2

In my last post I began the task of examining the traditional front-office functions (Marketing, Customer Service, and Sales) as they will play out in a social business, and how they should or would change.  I talked about Marketing not being the new Service (as many have contended), but how it has to morph to a community-... [read more]

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