Our network

member engagement

A 4 Stage Model for Member Engagement

February 17, 2010 by Vanessa DiMauro
with 631 views
0

“If you build it, he will come.” — Field of Dreams If only this were true for any kind of online community. However, waiting for new members to show up and engage at your site will only rarely succeed. Creating a successful, vibrant online community — especially for an audience of busy professionals —... [read more]

Best Practices in Member Engagement

February 9, 2010 by Rachel Happe
with 192 views
1

Member engagement is one of the key responsibilities of social media and community managers but it is one of the hardest responsibilities to understand and improve.  There is no playbook that has the ‘right' and ‘wrong' ways to encourage engagement and what works for some communities is completely wrong for others.... [read more]

Logo