Twitter posts, articles, and infographics

The future of TV is more than social, it’s a multi-screen experience that needs design

May 7, 2012 by Brian Solis
with 287 views

Many of you don’t know, but I ran some very interesting social experiments with top networks and programs for several years. The driving questions at the time are still more than valid today. How do you expand the reach of a network, program or personality beyond the reach of the existing audience? And, how do you use social media to drive tune-in? [read more]

The Secret to Customer Service in Social Media

April 28, 2012 by Chris Dessi
with 289 views

Image by ijustwanttobeperceivedthewayiam via Flickr

Last night – or more accurately, this morning at about 1 a.m. I was having a slight panic attack. I’m in the midst of compiling content for a speaking engagement on May 3rd. I’m also launching a new company and I don’t have business cards for the event I’m speaking at- yikes. So seven days ago I used a service called... [read more]

Two Models for Selling Social Selling

April 10, 2012 by Keith Paul
with 111 views

Image: Hubspot.com

Social sales, social selling, monitization. Those are just three headings given to the concept of leveraging social media within a sales process. But how does a B2B enterprise enable social selling in an environment with long sales cycles? How does any org with sales ranging from the tens of thousands to the multi-millions convince a... [read more]

Valuable Lessons From United Airlines' Customer Service Fail

April 10, 2012 by Omar Zaibak
with 380 views

On March 3rd, United Airlines attempted to merge their reservation system with Continental. It did not go as planned, creating customer mayhem because of ensuing technical glitches on the website and ticketing functionality. The lines to their call center were jammed with irate customers who were dealing with extremely long hold times and problems booking their tickets. [read more]

6 Steps to Brilliant Social Customer Service

April 4, 2012 by Omar Zaibak
with 1,006 views

Social customer service is more important than ever. Follow these steps to get in the game. [read more]

Best Practice Example: Gap’s Social Media Policy

March 28, 2012 by Luke Brynley-Jones
with 147 views

Why is Gap's social media policy so good? Well, for starters it’s written in a frank, honest and open style. It’s not overbearing, legalistic or vague – three of the preferred qualities of badly written policies. [read more]

42 Things to do on Twitter besides Tweet Spam & Coupons

March 19, 2012 by Pam Moore
with 80 views

Image: Courtesy of author blog

If you are one struggling with “what to tweet” I encourage you to go back to the reasons you started your business. Focus on your audience, clients, partners and community. Get in their head and do your best to understand what it is they need. [read more]

Stop Making Mistakes with "Social Media" Mistakes

March 13, 2012 by Customer Mgmt IQ a division of IQPC
with 144 views

Even as business media professionals grow more savvy in their understanding of social media, it is staggering to see how few presently understand its role within the context of the corporation. [read more]

Twitter now sells access to your old Tweets

February 28, 2012 by Eileen Brown
with 114 views

Image: Hyku/Flickr

I’ve been thinking more and more about how you will feel about Twitter gaining access to your personal Twitter streams. [read more]

Twitter As a Help Line? Have We Ever Come a Long Way

February 15, 2012 by Paul Simon
with 145 views

The extent to which some companies have embraced a progressive strategy in what I consider a relatively short time is impressive. Wasn’t it just yesterday that getting a response when you emailed a company was iffy, much less receiving a Tweeted response within hours, even minutes? [read more]

Social Media Consultant Gone Bad… Real Bad!

February 13, 2012 by Pam Moore
with 380 views

Photo: Courtesy of author blog

This week I received an email from a self proclaimed “social media expert. It was one of the worst emails I have seen from anyone in marketing, ever. No joke! [read more]

Super Bowl XLVI Proves Increasing Use of Mobile Internet

February 7, 2012 by Mac Ocampo
with 32 views

Photo: Stephen Luke/Flickr(creative commons)

It was a great Super Bowl game again this year, and the digital world was once again involved in a big way. Super Bowl XLVI had the most number of tweets for a sporting event, [read more]

8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 355 views

As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill. It’s not the hard sale, it’s the soft sell. It’s not going to blast your sales from $0 to $10,000 overnight. But social media is a powerful marketing tool that must be used in your marketing tactics today. And other important marketing tactics must not be ignored either. [read more]

The '@' Droppers. Are You Tuned into How Your Customers Use Twitter?

January 27, 2012 by Joshua March
with 99 views

Image: Courtesy of @PaulContentMan

Twitter can be used for personal conversations, but is also a platform for expressing feelings, often frustration. Someone annoyed with your company might not always be looking to engage with your customer service agents, and won’t bother to find your account. [read more]

Social Media Listening in Newcastle

January 17, 2012 by Andy Howard
with 33 views

Image: (c) Mike Arauz

We often talk about using social media in the context of marketing and advertising to listen to people. Listen first, then engage in a useful and meaningful way. [read more]

Getting the Most Out of Twitter Content

December 29, 2011 by Michael Cohn
with 349 views

Photo: Steve Garfield/Flickr(creative commons)

The first thing that you have to establish when it comes to Twitter is what it is actually doing for your business. If you don’t thoroughly understand how Twitter works, you may not be able to leverage it properly. [read more]

5 Social Technology Predictions For 2012

December 29, 2011 by Jon Burg
with 108 views

Analog Likes. Facebook Likes aren't going to be limited to the web. HUGE implications for location and retail. Liking objects brings Path and Oink and everything else into the Facebook social graph in a new wonderful layer of objects and things. Oh yeah, and Liking songs and/or TV based on audio recognition -... [read more]

Saying Sorry – Authentically in the Twitter World

November 11, 2011 by Eileen Brown
with 365 views

Image: Courtesy of author blog

I read a humbling post from Ashton Kutcher today. Ashton has a huge following on Twitter – over 8 million followers. All his tweets are his own whereas most other celebrities tend to use use agencies or assistance to tweet on their behalf. Ashton Tweets fairly often. Nothing earth shattering, just conversational tweets telling his fans about his day. But.. [read more]

The Social Customer Experience: Are You Adding Value?

October 19, 2011 by Anna Drennan
with 291 views

With the socialisation of the commercial world, the customer experience is taking up a central position in business. But what is a great customer experience? What do consumers really expect from brands in social media? Social media managers have a thing or two to learn from the call centre on how to nail customer satisfaction. [read more]

Like Button is Top User Engagement Tool

October 12, 2011 by Mac Ocampo
with 84 views

Image: Courtesy of author blog

It seems Facebook’s plan to urge marketers and businesses to think like publishers are paying off even before launching the Subcribe button and People Talking About metric. [read more]