Social Business Process posts, articles, and infographics

Succeeding Through Social Media's Trough Of Disillusionment

May 16, 2012 by Jon Burg
with 21 views

Social Media is regularly being misunderstood and misreported. The digital social dynamic is in it's formative young teen years, and in the interest of growing business and driving investment we as a society may have over-promised. [read more]

Three Reasons Why Happy Brands Win in Social Media

May 15, 2012 by Chris Dessi
with 74 views

Image: Rafal Olechowski/Shutterstock

In social media, there is a distinct advantage for brands that are happy vs. those that are not. Social media, it has been said can be the ultimate BS meter. You can "fake" happiness for a short period of time, but it is highly difficult to fake it in the long term. [read more]

Drag Your Content from the Internet Abyss and Have it Soar Above the Surface

May 14, 2012 by James Debono
with 26 views

Image: Sharkbait/Flickr

If you produce content for the web on a regular basis then you will appreciate how tough it can be to come up with new ideas, new topics, and new content to keep your audience crying out for more. In some cases you may just be hoping that your content attracts a few views, and even one or two shares is an absolute bonus! [read more]

Top reasons for connecting online? Information, discounts, and buying stuff.

May 8, 2012 by Maggie Fox
with 71 views

The study goes on to say that 61% of businesses think that their customers want to be part of a community. But simply being part of community is an insufficient value exchange for most consumers. Most people just want a deal. [read more]

What Do You Really Want? Get Smart with Social Media Contests

May 4, 2012 by Mila Araujo
with 88 views

I have seen far too many contests pop up, and for the most part, they seem to have very little strategy behind them. The ones that were well crafted stood out and through the contest process helped develop the relationship and encouraged brand loyalty. Here are key points necessary to crafting a contest that will not only benefit the winner, but the community and the brand as well. [read more]

The Path from a Social Brand to a Social Business

May 3, 2012 by Brian Solis
with 135 views

Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. [read more]

In Social Media, It’s the “Nice Guys” Who Win | Accountability |Customer Service | Leadership #custserv

May 2, 2012 by Mila Araujo
with 82 views

People everywhere on this planet are using social media. Whether it be Facebook, Twitter, Linked In, Pinterest, you name it, we are all using social in one form or another. Because of this, (smart) corporations have had to respond. As a business, you want to be where your clients are, you want to understand them, you want to be “friends” with them, and have them “like” you. [read more]

Social for Customer Service: it’s About the Customers

May 1, 2012 by Esteban Kolsky
with 260 views

Image: nasirkhan /Shutterstock

How can organizations embrace social channels and technologies to improve customer service? I must’ve heard this question every day in the past 6-9 months. [read more]

B2B Social Media Webinar with SAP CMO Jonathan Becher 05/01/12

April 30, 2012 by Maggie Fox
with 33 views

Image: Nenov Brothers Photography/Shutterstock

Our topic is B2B social media (“What are the Best B2B Social Media Practices?“), and the plan is to do something a little differently. We’re going to start the webinar with a 1:1 interview with Jonathan Becher, the CMO of SAP. [read more]

Social Media Policies and More: Checklist Guidance for Managing Digital Era Risks

April 25, 2012 by Courtney Hunt
with 49 views

Most organizations – even those that are highly engaged with social media and other digital technologies – are not addressing Digital Era risks as comprehensively or deeply as they could or should. This post helps organizational leaders close gaps in their risk management strategies by offering checklist guidance focused on both outcomes... [read more]

The “I don’t Need Social Media” Myth

April 24, 2012 by Jennifer Roberts
with 528 views

Jessica Goulding

Consumers have a heightened awareness of how companies interact with their customers and becoming increasingly selective of who gets their business. Truth be told, there are a lot more than these two myths out there that companies tell themselves. [read more]

Engagement ain’t nothing but a number – why 1% isn’t good enough

April 24, 2012 by Brian Solis
with 115 views

The headline calls attention to everything that’s wrong with how businesses measure engagement in social media today. Businesses that invest any level of marketing resources in networks such as Facebook, Twitter, Google+ and the like (get it?) are being groomed to focus on soft metrics instead of the relevant activity that signals the strength and worth of a community. [read more]

Social Media Buzz: The False Perception of Social Business Success

April 23, 2012 by Pam Moore
with 242 views

My point is that if you are only talking to yourself all day and ignoring your target audience or leaving them out of conversation because you have no understanding of what they want to talk about or what they need then it is highly unlikely you will ever see a solid return on that social media and web team you just hired. [read more]

Why Social Media is Not “Just for Major Brands” – It’s For You

April 23, 2012 by Mila Araujo
with 157 views

Image: tashka2000 /Shutterstock

There is no guarantee that if you open your store tomorrow, you will be stormed with customers. Why would you expect immediate results with social? [read more]

Buyer 3.0 (a.k.a. What Social Tells You About Buyers)

April 23, 2012 by ChristineCrandell
with 82 views

Image: FWStupidio /Shutterstock

Buyer 3.0 is a contextual, buyer-initiated and driven relationship between the buyer and seller. Like a four legged stool, Buyer 3.0 relationships are characterized by a consistent experience, value streams, outcome-oriented dialog, and highly relevant content. [read more]

Social Casual vs. Direct Qualified Prospects

April 20, 2012 by Debra Ellis
with 57 views

image: iQoncept /Shutterstock

Social prospecting is primarily a customer retention tool, providing one-to-one relationship opportunities unavailable in direct marketing. In other words, it makes direct marketing better because the stronger the relationship between customer and company, the more loyal the customer. And, loyal customers introduce companies to friends and family. [read more]

Welcome to Social Media 2.0 – Premium Features and Big Budgets

April 17, 2012 by Debra Ellis
with 66 views

Image: Olaf Speier /Shutterstock

Shhhh! Don’t look now but, social media is starting to look a lot like traditional marketing. The days where all marketers had equal access to features and community members are gone. [read more]

Taking Advantage of the Social Aspect of Social Media

April 16, 2012 by Michael Cohn
with 101 views

Image: tashka2000 /Shutterstock

The main theme of your online postings is your branding and you want to communicate about your business offerings so that everyone understands how you can help them and how your products and/or services can enhance their experience. However, your approach online is extremely important and it is critical that you don’t forget the “social” in social media. [read more]

Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise (Via @nielsen)

April 12, 2012 by Erik Posthuma
with 104 views

Image: via marketingland.com

People don't trust mobile display/text ads. Is this because we're not creating good ones? [read more]

Developing The Social Executive

April 12, 2012 by Rachel Happe
with 157 views

One of the hardest things that community leaders do is to help executives within their organization understand the value of communities and how to effectively participate themselves. It’s not that executives can’t learn but they are faced with unique challenges: [read more]