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Reputation Management

What Is Klout And Why Do We Care? Or Do We?

May 8, 2012 by Allen Mireles
with 88 views
2

What is a Klout score? What does your Klout score mean? Not so surprisingly, even after multitudes of blog posts and Twitter comments, video clips and traditional media mentions, most of the world doesn’t yet know what Klout is, what their Klout score means, or why they should care. [read more]

Smart Customers Abandon Stupid Companies

May 1, 2012 by Bruce Kasanoff
with 211 views
0

The gap between smart customers and stupid companies is growing by the minute. [read more]

What Would Your Customer Service Reps Say?

April 14, 2012 by Barry Dalton
with 58 views
0

Photo by runran via Flickr

Does your company regularly solicit your employees' feedback on their views of the company?  How is it done?  How often?  Is it through controlled surveys? What are the dimensions across which you're looking for feedback?  What does your executive team do with that information?  Does your company... [read more]

Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise (Via @nielsen)

April 12, 2012 by Erik Posthuma
with 104 views
0

Image: via marketingland.com

People don't trust mobile display/text ads. Is this because we're not creating good ones? [read more]

Dressing for Success in Cyberspace: Giving Yourself a Digital Make-Over

March 29, 2012 by Courtney Hunt
with 42 views
0

I continue to be amazed by the number of anemic profiles there are on LinkedIn, how easy it is to access Facebook activity that’s not intended for the public, how many people have no filter and/or no sense of time and place when they post on Twitter, and how uncivil people can be when commenting on news articles and blog posts. [read more]

Do You Know Your Brand Advocates?

March 21, 2012 by Srinivas Penumaka
with 166 views
0

In our view, identifying and cultivating brand advocacy should be the primary focus of social media marketing, not just the numbers or the size of the community. While community size give an indication on your reach, the advocacy is the real advantage you get. [read more]

Stop Making Mistakes with "Social Media" Mistakes

March 13, 2012 by Customer Mgmt IQ a division of IQPC
with 144 views
0

Even as business media professionals grow more savvy in their understanding of social media, it is staggering to see how few presently understand its role within the context of the corporation. [read more]

Do you have a Customer Service Manifesto?

March 13, 2012 by Bill Quiseng
with 237 views
0

Image: Courtesy of author blog

Your manifesto is a declaration of your company’s customer service creed, principles and intentions. Do not confuse this booklet with the employee handbook. [read more]

Sorry, We’re Closed: The Rise of Digital Darwinism

February 27, 2012 by Brian Solis
with 480 views
0

I am not a social media expert and my new book, The End of Business as Usual, is not about Social Media. If you’re looking for the Top 10 ways your business can succeed on Facebook or Twitter, secrets to attracting more followers or likes, creating viral videos, or the best practices for creating infographics that over simplify the complex world of business, save your money. There is no shortage of useful books and resources out there. [read more]

6 Simple Keys To Successful Branding

February 22, 2012 by Todd Schnick
with 60 views
0

Image: Flickr.com

 I was speaking with a prospect of mine from the west coast the other day. We were discussing a brand vision development engagement, where I will help her craft a message and vision for what she wants her newly-formed organization to stand for. As a result of that chat, I jotted down six things we talked about, and wanted to share... [read more]

Should Brands Be Allowed To Filter Their Facebook Timelines?

January 31, 2012 by Jon Burg
with 63 views
0

Image courtesy of author's blog

  Facebook's Timeline offers a summary of the user's FB life based on an algorithm that is in my experience, pretty reliable.Recent rumors suggest that brands may be getting their own Facebook Timelines as soon as the end of February.  This unique platform would pose a number of challenges for a number of major brands, many of... [read more]

Average Is Over: Time to Stand Out

January 27, 2012 by Dave Brock
with 123 views
0

Photo by Mike Gifford via Flickr

In a buyer’s world, where too many products are undifferentiated, where the differences between the companies that stand behind the products are relatively small, where quality is similar, where everything balances out–and on average they are the same, there are two things that stand out as real differentiators... [read more]

Which Brands Became Social Objects and Why

January 27, 2012 by Adam Metz
with 64 views
0

Image: David Armano/Flickr(creative commons)

Whether consumer brands ever aspired to become “social objects” for much of the last 100 years is questionable. Brands have always wanted to be talked about, but whether they wanted to be talked with is up for debate. [read more]

What Do You Call A Salesman You Can Trust

January 17, 2012 by Steve Reeves
with 152 views
0

How could you trust somebody who’s interests are exactly the opposite of yours? You shouldn’t, right? You weren’t born yesterday. [read more]

Handling Negative Feedback – A Story of Lip Balm and Soda Pop

November 17, 2011 by Mike Merriman
with 279 views
1

Image: Midnightcomm

I am probably in the minority by saying this but I really like advertising. Always have since I was a kid. Commercials from the 80s are still ingrained in my brain and some of those jingles still run through my head to this day. It was easier back then. A company may advertise on TV, radio, magazines, etc but any consumer reaction to it was limited to the water cooler. [read more]

Your Business Culture Isn’t Enough

November 15, 2011 by Denise Lee Yohn
with 52 views
0

Image: Courtesy of author blog

Please don’t misunderstand me. I am a huge believer in the importance of purpose, values, principles, and beliefs to organizations. A vital, vibrant culture unifies, aligns, focuses, motivates, and propels. But it is not enough to produce a profitable business. [read more]

A Qwikster Change of Opinion

October 12, 2011 by Robert Passikoff
with 41 views
0

Netflix, changing a decision made three weeks ago, killed its plans to turn its DVD service into a separate business named "Qwikster." That was a really good idea because customers hated the idea. [read more]

Netflix Customer Problem News – Did CEO Reed Hastings Do More Harm Than Good?

September 20, 2011 by Patricia Lotich
with 156 views
0

Whether you rent DVDs or enjoy streaming video, you can’t help but be fascinated at the recent Netflix news. A blog post went up on the Netflix site Sunday night from their CEO Reed Hastings with an apology for their poor communication process with customers. [read more]

Your Online Reputation – You Should Be Proud of it

September 15, 2011 by Michael Cohn
with 107 views
0
Photo: Images Money/Flickr (Creative Commons)

If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success. [read more]

How to Talk About Your Products In a Way That Resonates With Your Customers

September 13, 2011 by Garrett Moon
with 101 views
0
Image: Courtesy of author blog

Have you ever heard of Bill Bowerman? Probably not, but chances are you know a lot more about him than you think. In fact, many of us interact with Bill’s legacy every single day. Bill Bowerman is most widely know for his role as the co-founder and inventor of Nike shoes. [read more]

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