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A Tale of Two Facebook Pages – Macy’s & Nordstrom

May 16, 2012 by Srinivas Penumaka
with 35 views
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As brands compete for every Facebook user to captivate them with their content, offers, promotions, contests, quizzes, several questions arise – are the overall brand strategies working? Are they winning? What specifically is performing the best? The worst? [read more]

Succeeding Through Social Media's Trough Of Disillusionment

May 16, 2012 by Jon Burg
with 21 views
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Social Media is regularly being misunderstood and misreported. The digital social dynamic is in it's formative young teen years, and in the interest of growing business and driving investment we as a society may have over-promised. [read more]

Customers Who Smile Get Better Service!

May 10, 2012 by Andy Hanselman
with 40 views
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Customers who smile get better service! Well, that’s definitely the case if you go to a brand new vending machine that gives you a free ice cream when you smile at it! [read more]

Do Facebook ‘Likes’ Mean Loyal Customers? [Infographic]

May 4, 2012 by Luke Brynley-Jones
with 277 views
1

The top motivation for ‘liking’ a brand’s Facebook page is because you are a loyal customer, but brands are failing to engage these customers and are missing the opportunity to deepen their relationship. Only 1.3% of ‘fans’ actually engage with the brands they ‘like’. [read more]

Stop Putting Your Customers At Risk

April 27, 2012 by Joshua March
with 49 views
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By responding to customer issues on Facebook from a fake profile account (or staff personal accounts) you are putting your customers at risk and making great social customer service harder. [read more]

Why 84% of Your Facebook Fans are Lurkers

April 19, 2012 by Ari Herzog
with 109 views
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On Facebook, whether you have 100 fans, 1,000 fans, or 30,000 fans, you notice that every time you post an update that is shared among those fans’ walls, a small percentage are liking, commenting, and sharing. You grow frustrated so you change the format of the updates. You post pictures because you know pictures speak a thousand words. You embed video but they don’t go viral either. Same response. [read more]

Brands Give Facebook F-Commerce an 'F'

April 7, 2012 by Brian Solis
with 197 views
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With a looming $10 billion IPO on the horizon and a community that’s estimated to hit 1 billion users this Fall, Facebook seems unstoppable. Yet on one important front, the store front that is, Facebook has exposed an imperfection. People are not proving ready to actually buy goods and services in Facebook – at least not at the scale... [read more]

6 Steps to Brilliant Social Customer Service

April 4, 2012 by Omar Zaibak
with 1,006 views
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Social customer service is more important than ever. Follow these steps to get in the game. [read more]

Can You Name 3 Reasons I Should Give a Rip About Your Facebook Business Page?

March 28, 2012 by Pam Moore
with 68 views
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If you are having major anxiety over the latest changes with the Facebook Timeline Business Pages then you need to do a serious sanity check on your online strategy. [read more]

Facebook For Business…For People Who Say Facebook Isn’t For Business (podcast)

March 22, 2012 by Todd Schnick
with 53 views
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drawing by hugh macleod

1. There are 800 million reasons why you need to experiment here. And there will be ONE BILLION people on Facebook sometime this summer.2. Facebook is the third best driver of traffic to my personal blog, and mobile Facebook is 10th. As for Dreamland’s site, Facebook is the 4th best driver of traffic.3. From my experience, as much as I... [read more]

Stop Making Mistakes with "Social Media" Mistakes

March 13, 2012 by Customer Mgmt IQ a division of IQPC
with 144 views
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Even as business media professionals grow more savvy in their understanding of social media, it is staggering to see how few presently understand its role within the context of the corporation. [read more]

5 Great Ways to Make Content on Your Facebook Timeline Stand Out

March 12, 2012 by Luke Brynley-Jones
with 144 views
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With the launch of Facebook’s Timeline for Pages this month, many companies have been scrambling to update their timeline and ensure key features, content and offers are prominently presented on the Page. This isn’t actually that easy. [read more]

Demanding Access to Individuals’ Social Networking Accounts: A Digital Era Worst Practice

March 8, 2012 by Courtney Hunt
with 22 views
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Did you hear the one about employers and universities asking candidates and students to provide access to the private areas of their Facebook (and other social networking) accounts? Yeah, I wish it were a joke. [read more]

Facebook’s Latest Scandal

March 7, 2012 by Mike Merriman
with 58 views
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Uncomfortable when it comes to sex and the female form, but okay with blood and violence? This sounds to me like the mindset of a 13-year-old boy. Which made me ask, has Facebook's target demographic shifted? [read more]

Facebook Files S-1 for $5 Billion IPO (Revealing Stats & Revenue)

February 2, 2012 by Brian Solis
with 98 views
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Updating as this plays out with deeper analysis and links… Just a few moments ago, Facebook officially filed an S-1  for an initial public offering seeking to raise $5 billion. Here are a few key findings… - 845 million monthly active users, year over year growth of 39% - 483 million daily active users as of December, year over... [read more]

Should Brands Be Allowed To Filter Their Facebook Timelines?

January 31, 2012 by Jon Burg
with 63 views
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Image courtesy of author's blog

  Facebook's Timeline offers a summary of the user's FB life based on an algorithm that is in my experience, pretty reliable.Recent rumors suggest that brands may be getting their own Facebook Timelines as soon as the end of February.  This unique platform would pose a number of challenges for a number of major brands, many of... [read more]

5 Social Technology Predictions For 2012

December 29, 2011 by Jon Burg
with 108 views
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Analog Likes.  Facebook Likes aren't going to be limited to the web.  HUGE implications for location and retail.  Liking objects brings Path and Oink and everything else into the Facebook social graph in a new wonderful layer of objects and things.  Oh yeah, and Liking songs and/or TV based on audio recognition -... [read more]

American Airlines, et al: No humor – no social

December 22, 2011 by NickJohnson
with 86 views
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Poor American Airlines, they had a PR fiasco due to kicking Alec Baldwin off a flight. We get it, FAA regulations are no laughing matter, and your staff was apparently just doing their jobs. But did posting a rebuttal on Facebook actually help the situation? [read more]

Brands: It’s not Enough to be Liked

December 20, 2011 by Networked Insights
with 133 views
0

Image: Courtesy of author blog

Fan pages are a unique marketing canvas to connect with avid consumers. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. [read more]

Caught Between A Rock and an Angry Community

December 16, 2011 by Jon Burg
with 50 views
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The best way for any brand (including Lowe's) to recover is by marching back to first place. Make those you have wronged feel right as best you can, and then get on with your show. Demonstrate that you care about your community by engaging them in articulate and meaningful actions and conversations behind the gates with your employees, at retail and online with your customers. [read more]

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