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Community Platforms

Top reasons for connecting online? Information, discounts, and buying stuff.

May 8, 2012 by Maggie Fox
with 71 views
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The study goes on to say that 61% of businesses think that their customers want to be part of a community. But simply being part of community is an insufficient value exchange for most consumers. Most people just want a deal. [read more]

Social Media Community Challenge + 10 Reasons We All Need Community

May 7, 2012 by Pam Moore
with 75 views
0

Community isn’t something that happens once just to help build you up from zero to one hundred or five thousand followers. A real community is there for the long term. They are the people you can count on come thick or thin. They are the people who will build you up, tell you the truth even if it hurts and celebrate your successes because they helped you get there. [read more]

The Effectiveness of Hootsuite to Manage Your Social Media

May 3, 2012 by Michael Cohn
with 84 views
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It is very important to remember that if you set up a profile on a given social media website, it isn’t enough (and it wouldn’t really be considered a proper presence) to merely have your profile sitting there. You need to actively work at consistently providing fresh content and interacting with your online connections. The more interactions you have, the healthier your social media portfolio will be in general. [read more]

Strategy First, Platform Second ... Please!

May 1, 2012 by Vanessa DiMauro
with 73 views
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I don't know how many times I've had to shift a conversation into reverse when an initial business discussion about online communities begins with "We're thinking about starting an online community. What's your opinion of Platform X?" [read more]

Time For You To Shine Online!

April 23, 2012 by Vanessa DiMauro
with 43 views
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Photo Credit: bjorn.watland

Identifying an appropriate online peer community for your needs may take some time. There are professional communities and online groups that serve every imaginable profession and discipline, so you may have several to chose from. [read more]

Customer Engagement Increases by 275 Percent on Foursquare Day

April 20, 2012 by Max Gladwell
with 31 views
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The third annual Foursquare Day (4sqDay) was celebrated on April 16th (4/4^2) which coincided with foursquare’s announcement that it has surpassed 20 million users and recorded a staggering 2 billion check-ins. This year, in preparation for 4sqDay, over 700 meetups were planned in communities around the world at local plazas, cafes, pubs and bars where friends and fans of foursquare came together to socialize, network and check in [read more]

The Wide World of Social Media

April 19, 2012 by Micaela Musante
with 31 views
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Different social media sites do different things. So first, figure out what you want social media to do for you. Who are your customers? Do you want to build a community? Are you looking to grow your customer base? Want to network with other business people? [read more]

Being Instrumental in Building Your Online Communities

April 9, 2012 by Michael Cohn
with 48 views
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Many people recognize the importance of effective online communities; however, many more people don’t truly get how important having the appropriate people as part of your online communities is for your professional success. [read more]

My WordPress Developer’s Wishlist

April 4, 2012 by Josh Cunningham
with 24 views
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Most of my clients love the backend and I’ve yet to find a WYSIWYG system that works as well as WordPress’s. I feel silly even making a list like this but these ideas have popped into my head over the last year and I wanted to get them down in one place. [read more]

Dressing for Success in Cyberspace: Giving Yourself a Digital Make-Over

March 29, 2012 by Courtney Hunt
with 42 views
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I continue to be amazed by the number of anemic profiles there are on LinkedIn, how easy it is to access Facebook activity that’s not intended for the public, how many people have no filter and/or no sense of time and place when they post on Twitter, and how uncivil people can be when commenting on news articles and blog posts. [read more]

How to Make Deal-of-the-Day Sites Work for Your Business

March 23, 2012 by Debra Ellis
with 42 views
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Bargain seekers can be converted into great customers. They can also be used to liquidate inventory or generate cash flow in slow times with the right strategy. [read more]

The Next Wave of Visual Content Curation

March 20, 2012 by Maggie Fox
with 59 views
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Over the past year, visual content curation sites have been making some big waves. The most popular are Instagram, Tumblr and, of course, the new kid on the block, Pinterest. In my presentation I spoke about how brands are leveraging these platforms to engage with users and showcase their products. [read more]

Stop Making Mistakes with "Social Media" Mistakes

March 13, 2012 by Customer Mgmt IQ a division of IQPC
with 144 views
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Even as business media professionals grow more savvy in their understanding of social media, it is staggering to see how few presently understand its role within the context of the corporation. [read more]

Six Risks of Not Having Community Management

March 6, 2012 by Rachel Happe
with 83 views
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Community management is one of those things that, when working well, often goes unnoticed and unappreciated. It’s a bit like that hostess that always has fantastic parties but no one really understands the hard work that went into the party itself. However, when community management is bad or non-existent it’s very evident [read more]

Lost in Translation: From Social Media to Social Business

February 23, 2012 by Rachel Happe
with 41 views
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At The Community Roundtable we’ve been talking about social media and online communities for a long time. So long that sometimes we forget how fast business is moving and how many different stages of understanding this still emergent industry is in. [read more]

Pinterest, What it Is and How to Use it for Business

February 14, 2012 by Michael Cohn
with 207 views
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Pinterest is a hot, new item that has become extremely popular in 2012. It has gotten widespread attention already, with many people wanting to optimize it to its fullest potential. Pinterest members can gather and organize images from the Internet. [read more]

A LinkedIn Rant (About Bad Behavior)

February 10, 2012 by Dave Brock
with 164 views
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I can’t imagine any business professional not leveraging LinkedIn as much as possible. It’s powerful in building your own brand and people’s awareness of you. [read more]

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'United Breaks Guitars' Sparks New Customer Complaint Resolution Model (video interview)

February 7, 2012 by Paul Simon
with 70 views
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Musician Dave Carroll always has had a passion for customer service. So it’s not surprising that in the wake of his highly popular “United Breaks Guitars” video on YouTube, he’s become a one-man band in support of companies treating their customers fairly. [read more]

Lessons Learned: Susan G Komen Vs Their Public

February 3, 2012 by Jon Burg
with 141 views
1

There has been a bit of a social media/public policy kerfuffle over the past week regarding the Susan G Komen non-profit. [read more]

Will the Internet 'Go Dark' to Protest Piracy Legislation?

January 12, 2012 by Mike Merriman
with 31 views
0

Image: Will Lion/Flickr(creative commons)

Personally I support efforts to control access to illegal Internet content If SOPA is enacted in its present form; I think Internet commerce and our First Amendment rights will suffer a severe setback. [read more]

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