facebook posts, articles, and infographics

The Only Guarantee in Social Business is Change

February 24, 2012 by Pam Moore
with 70 views

Image: Courtesy of author blog

A year ago were you still saying social media was just a fad? Five years ago were you one of the folks stating the internet was a fad? Have you finally accepted you do have clients, potential clients and partners on Facebook? [read more]

8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 355 views

As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill. It’s not the hard sale, it’s the soft sell. It’s not going to blast your sales from $0 to $10,000 overnight. But social media is a powerful marketing tool that must be used in your marketing tactics today. And other important marketing tactics must not be ignored either. [read more]

Personal Information Online: How Much is Too Much?

December 21, 2011 by Maggie Fox
with 75 views

Have you ever posted something on Facebook or Twitter and felt immediate regret? Scrambling to delete something that truly cannot be undone? You’re not alone. [read more]

Over-sharing on Social Media Increases Your Anxiety

December 12, 2011 by Eileen Brown
with 99 views

Its great to be able to find out what your friends are doing at all times, from any device, using any platform. We no longer need to pick up the phone any more. All we need to do is log on to Facebook and find out whatever we want about our friends. [read more]

On Facebook, Activity and Content Matters…

December 5, 2011 by Todd Schnick
with 69 views

Your Facebook page -- are you doing anything with it? Are you posting content there? Are you engaging with people there? Are you learning more about the people who invest time on YOUR page? Are you converting these people to extend their relationship with you? [read more]

Exposed: How Facebook Tracks Users

November 18, 2011 by Mac Ocampo
with 390 views

We all know what Facebook’s biggest asset is: user data. And now, it has been divulged how it uses personal information. [read more]

Handling Negative Feedback – A Story of Lip Balm and Soda Pop

November 17, 2011 by Mike Merriman
with 279 views

Image: Midnightcomm

I am probably in the minority by saying this but I really like advertising. Always have since I was a kid. Commercials from the 80s are still ingrained in my brain and some of those jingles still run through my head to this day. It was easier back then. A company may advertise on TV, radio, magazines, etc but any consumer reaction to it was limited to the water cooler. [read more]

The Social Customer Experience: Are You Adding Value?

October 19, 2011 by Anna Drennan
with 291 views

With the socialisation of the commercial world, the customer experience is taking up a central position in business. But what is a great customer experience? What do consumers really expect from brands in social media? Social media managers have a thing or two to learn from the call centre on how to nail customer satisfaction. [read more]

Study: 65% of Adults Online Now Use Social Media Sites

September 5, 2011 by Pam Dyer
with 402 views

A new report from the Pew Internet & American Life Project on social media reveals that nearly two-thirds of adults on the Internet say they use social networking sites such as Facebook, Twitter, and LinkedIn, up slightly from a year ago. [read more]

Is Facebook Copying Google+?

August 17, 2011 by Mac Ocampo
with 162 views

You might think there’s an error on this article’s title, think it should be the other way around? Well, at first look, it should be the other way around. However, Facebook’s recent features seem to trail Google+’s tail. Here are some insights that I’d like to share. [read more]

Social Media CRM 101: Attract, Acquire, Retain Customers

August 1, 2011 by Adam Honig
with 316 views

Photo: eflon/Flickr (Creative Commons)

Is your company’s social media presence antisocial?How important is social media for the success of your customer relationship strategy?Consider how your customers use social media. According to research compiled by social media expert Sarah Evans:Internet users in the U.S. spend one-sixth of their time on social media sitesFacebook now... [read more]

Consumers Are Like Teenagers: Why Multi-Channel Engagement is Key

July 26, 2011 by Mark Johnson
with 297 views

Photo: Michael_Spencer/Flickr (Creative Commons)

Sara Kowal of ePrize guest-writes for Loyalty 360's State of the Industry series: Yep, I said it. Consumers are like teenagers. How in the world is your target customer -- a sophisticated, affluent professional -- like a teenager? How is your "soccer mom with a minivan" like a teenager? Here it is: These consumers want your... [read more]

Why Google+ Isn’t Competing with Facebook

July 26, 2011 by Mac Ocampo
with 251 views

Apple is the Coke of all gadgets we use the Internet for. It may not be true for Android and Blackberry users, which is why Google and Rim came up with tablets of their own. Brand proliferation depends on whether you can turn a person into a potential customer or a mere passerby. As the Web become more social and brands enter the age of... [read more]

Google + Worth Leaving Facebook for?

July 22, 2011 by Katherine Salt
with 55 views

Google + is the new kid on the social media block and is causing a bit of excitement among my fellow digital geeks. It’s only be around 3 weeks and it has nearly notched up 18 million users and it’s anticipated that this will zoom up to 100 million by the end of the year. It looks a bit like Facebook with a stream of updates... [read more]

Will Twitter Offer Mobile Payments Soon?

July 21, 2011 by Mac Ocampo
with 112 views

Photo: Chris Gladis/Flickr (Creative Commons)

ou know what’s sweeter? Twitter + Mobile Payments. With Google launching Google Offers and Google Wallets, it makes sense that Twitter will bring mobile payments and daily deals to users soon. [read more]

How Much is that Facebook Fan Worth Anyway?

July 20, 2011 by Networked Insights
with 366 views

The true value of a Facebook fan is zero until you can monetize them. And that’s the era I think we have all just entered. For the last two years we have been building our network of people that “like” the brand by creating content and engaging with them. [read more]

Why Social Media Platform Wars Matter to Companies (and You)

July 20, 2011 by Debra Ellis
with 100 views

Facebook and Google+ are readying themselves for a showdown. If you think that their activities aren’t a concern for your business, you may want to rethink your position. [read more]

The Social Customer Leadership Forum [Featured Event]

June 29, 2011 by mwitkower
with 48 views

Join The Social Customer's CEO Robin Carey and 75 senior marketing and communications leaders from leading brands, agencies, and technology companies. July 20th in New York City. [read more]

8 Ways to Boost ROI from Social Media

May 26, 2011 by Eileen Brown
with 232 views

Photo: Cambodia4kids.org Beth Kanter/Flickr (Creative Commons)

As company budgets shrink, social media tools increasingly need to prove their ROI. A look at Old Spice and Dell campaigns and eight tips. [read more]