About Social Media Today
Nice post in SMT yesterday (link below) about the role of social media in delivering good customer service in today's world. The core concepts in the post are very aligned with my thinking.
Online conversations can be a tremendous accelerator or decelerator to any business. Businesses must:
- Listen across all of these online channels.
- Participate in the conversations with a focus on serving rather than explicitly selling to their customers.
- Give the customers who had a positive experience the tools to share and memorialize their experiences via the web.
I hope that this holiday season more businesses of all sizes will Give The Gift Of Superb Customer Service and start to recognize the bottom-line benefits from doing so.
Links:
- Give the Gift of Superb Customer Service
- SMT - Just Fix Customer Service
- More Evidence That Customer Service Is The New Marketing
