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The Social Customer is an editorially independent, moderated community for leading customer service practitioners and thought leaders. We provide unique content and resources for all who work in or follow the customer experience as it evolves beyond call centers and increasingly permeates business organizations. Numerous studies show that the cost of obtaining a new customer is 7-10 times greater than that of retaining existing customers, further underscoring the importance of customer service in a digital world. By shedding fresh light on issues such as community management, call centers, CRM, social media best practices and customer loyalty, we aim to show how organizations can become smarter and more customer-friendly in the 21st century.
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“Brian - I searched for 'Augmented Engagement Strategy' and there were no results.You have just coined a brand new business concept. That is spectacular and I look forward to seeing more articles from you about this. This article is top notch by the way.”
“What is the definition of loyalty you are using? you let the customer define what loyalty is? and whether or not they are loyal? what metrics are they using? over what period of time?this is not more than sensationalistic bs - not research. you cannot let the customer identify themselves as loyal or not - of course they are! even if they are not, they don't know what you mean by it or ...”