About Social Media Today
This webinar, presented on October 19th, concentrated on using social technology to reach existing customers. The elusive 360-degree customer perspective is now accessible for the first time, thanks to new social tools and technology innovations. Combined with smart strategy, these tools can yield powerful sentiment analysis insight that will provide new opportunities to engage with customers and prospects and build revenue-producing relationships.
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Our panel:
Jim Sterne is Founding Director of the Web Analytics Association (WAA) and President since 2004, as well as a target marketing consultant, author, and Emetrics Summit conference producer. Jim is the association's spokesperson and chief cheerleader, leading the organization to deliver on its mission: uniting and educating analytics professionals, consultants, practitioners, and educators. Jim produced the world's first "Marketing on the Internet" seminar series in 1994. Today, he is an internationally known speaker on electronic marketing and customer interaction. Jim has written five books, including his most recent, Web Metrics: Proven Methods for Measuring Web Site Success.
Gary Qualls is vice president, Business and Operations Development, for DIRECTV Inc. Gary is responsible for developing new and strategic service operations across DIRECTV's care network. This focus has included establishing a balanced care network including in-sourced, third-party, and off-shore operations. In prior roles at DIRECTV, Gary directed strategic investments and deployment of new consumer services including satellite radio, digital video recorder service, and interactive television services.
Brian Ellefritz is Senior Director, Social Media Marketing, for SAP, leading the development of social media strategy and driving policies, tools, training, and best practices. Brian recently joined SAP from Cisco, where over the past two years he helped build a social-media marketing practice that successfully supports the brand, enables and encourages early adopters, drives for sophistication, and focuses on results. Brian has also led the evolution of digital marketing practices at brands such as Apple Computer, Netscape, and Sun Microsystems.
Moderator Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm offering tools and strategies for improving business relationships, with a client list including RIM, Sage, Microsoft, Intuit, and Cisco. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary is also a past recipient of CRM Magazine's Most Influential Leader Award. Leary blogs at http://BrentLeary.com.
